Joined January 2016
1,625 Photos and videos
Your customers are falling through the cracks. With a fragmented tech stack in place at your dealership, it’s impossible to offer everyone in your database a personalized, relevant customer experience. The fix is not about adding more tools, but about building an infrastructure that enables your systems to truly work together. When your tech stack is connected and your systems communicate seamlessly, data enables faster decisions and a smoother customer experience from start to finish. Stop wasting resources on systems that don’t speak the same language. Talk to the Fullpath team about turning your dealership into one cohesive operating system >> hubs.la/Q04kLNQL0
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Dive into every interaction a shopper has had with your dealership with Fullpath’s detailed shopper timeline. Instead of scrolling through the entire timeline, dealers can filter by specific activities, such as appointments or website visits, making it easier to understand each shopper’s current status. Watch our Features Fridays to learn how to get a better understanding of your shoppers. Curious about other recent releases? Check out our feature release page >> hubs.la/Q04kR0qp0
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A lost customer doesn’t have to mean lost revenue. Fullpath’s integration with Urban Science delivers daily defection data directly into the dealership’s Customer Data Platform, giving real-time visibility when a shopper buys elsewhere. Using this insight, dealers can shift their marketing focus, keeping customers engaged and preserving relationships with the goal of bringing the customer back to the dealership for their next purchase. Check out Fullpath’s joint case study with Urban Science to learn how real-time defection data helps dealerships pivot quickly and build long-term loyalty >> hubs.la/Q04kT3rj0
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What really grows your close rate is what happens after leads enter your dealership’s system. Many sales get lost between first contact and appointment, and again from appointment to sale. Fullpath’s AI-powered Lead Handling and Omni agents ensure no lead falls through the cracks. Lead Handling autonomously engages fresh leads via SMS and email, answering questions, nurturing interest, and scheduling showroom visits. Omni acts as your sales team’s AI wingman, delivering daily alerts so your staff knows who to prioritize. With seamless 24/7 follow-up and actionable agentic insights, your dealership stays connected and responsive, turning more leads into long-term customers. Schedule a demo to learn more about making the most of your existing customer data >> hubs.la/Q04kQPXj0
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Your dealership deserves to perform with race-car speed and precision, winning with every customer interaction. Dealership owners like Derek DeBoer partner with Fullpath to bring the full power of the agentic AI ecosystem to create highly personalized customer experiences for every shopper. Discover how your dealership can benefit from our AI agents working around the clock >> hubs.la/Q04jwXNL0
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Is your AI powered by the right data to make it truly intelligent? Without a complete view of your dealership AI can’t reach its full potential. The best AI depends on a solid foundation of unified, accurate data. Fullpath’s Omni AI Agent >> hubs.la/Q04jSSLp0
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You’re not alone if you feel like AI is falling short at your dealership. If your data isn’t up to par or you’re relying on rule-based AI instead of true LLM-driven AI, your results will fall short of your goals. Read Ilana Shabtay’s latest article in Dealership Marketing to learn how to make sure your AI investment delivers real value >> hubs.la/Q04jZkm10
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We’re excited to announce that Fullpath is now officially part of the @CoxAutomotive family. This acquisition is set to expand our scale and resources, allowing us to accelerate innovation in AI-driven solutions for car dealers. Together with Cox Automotive we are well positioned to deliver industry-leading solutions faster and more broadly than ever before. To kick things off, we’re launching new integrations, connecting Fullpath’s AI ecosystem with Cox Automotive’s @AutoTrader_com and @KelleyBlueBook (KBB) data. Combined, it means deeper shopper insights to power your interactions at your fingertips. This is just the start. Stay tuned for more to come. Read the full press release here >> hubs.la/Q04jK5Df0
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Agentic AI is joy. Let it in.
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Robert Norcross, Marketing Director at Garber Automotive Group, saw impressive returns by leveraging Fullpath’s Audience Activation, unlocking significant ROI from customers they’d never sold to before. Learn more about what Fullpath’s AI can do for your dealership >> hubs.la/Q04dsSGq0
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Fullpath’s latest guide helps dealers navigate CRM evaluation, covering what to watch out for, which features and language matter, how to read between the salesperson’s lines, and the key questions to ask yourself and vendors before making a decision >> hubs.la/Q04hS6bR0
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This Memorial Day, we pause to remember and appreciate the bravery of those who served. Wishing you a day of reflection and gratitude.
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A Fullpath AI agent is always in motion. And so is its development. We’ve rolled out new updates to our Lead Handling Agent to give you a smoother experience monitoring shopper conversations and managing human handoffs. Swipe through for a look at our recent updates. For more details on how Fullpath’s Lead Handling Agent can automate personalized follow up >> hubs.la/Q04h3WJR0
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Dealers, get ready! We’re bringing you the absolute must-knows for digital marketing in 2026. Read The Dealership Marketing Playbook for 2026 here >> hubs.la/Q04h3Prw0
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Once upon a time, dealers spent every morning buried in admin tasks, manually reviewing leads and following up on any incoming requests from overnight. In the agentic era, this is an experience best left for the history books. Fullpath Omni AI Agent >> hubs.la/Q04gXWVN0
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Fullpath built the industry’s first AI-first CDP. Now, we’re working on the next big thing: the Agentic CRM. From our deep experience creating dealership-focused data infrastructure, we know what matters. Secure your spot on the implementation list >> hubs.la/Q04gyznZ0
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87 cars sold in 30 days? Now that’s how you use Fullpath Custom Campaigns! Read the full case study for the inside scoop of how Russ Darrow dropped their unsubscribe rate by 45% >> hubs.la/Q04gd0pd0
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Dealers can now sort shoppers who have interacted with specific types of VINs by inventory segments, exporting the list or saving it to be used as an audience for activation with Fullpath’s email or SMS Custom Campaigns. Ready to see it in action? hubs.la/Q04gcKc_0
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Dealers are giving up on AI because it’s not working for them. But the issue isn’t the tech - it’s the data it’s hooked into. Is your data AI-ready? Talk to our team to find out >> hubs.ly/Q04dGwmm0
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Join us for a first look at Fullpath’s upgraded AI agent that uses deep thinking to strategically solve complex dealership challenges in seconds. Save my spot for a first look at Fullpath’s AI agent that uses deep thinking >> hubs.la/Q04ff8v90
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