Business Agency.
Joined March 2014
- Tweets 1,824
- Following 872
- Followers 805
- Likes 753
511 Photos and videos
Jun 12
Ben James, GALE’s Chief Innovation Officer, shares his Cannes Lions advice in @CampaignLiveUS: be curious, study the work, and stay open to the unexpected. Because the most valuable things you take home from Cannes aren’t always Lions.
Read more: campaignlive.com/article/que…
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Jun 11
#ByTheNumbers: AI is reshaping loyalty. With 56% of consumers comfortable letting AI filter brand communications, brands risk being screened out before they even get a chance to connect.
Check out GALE’s latest report for more: gale.agency/blog-posts/gale-…
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Jun 10
In just 12 days, we’lll be back at Cannes 🦁🏖️
From mainstage moments at Sport Beach to the catch ups along the Croisette, the GALE team is ready to explore all things creativity, tech, and the future of marketing.
See you there?
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Jun 9
GALE and MilkPEP turned a viral reality TV meltdown into a milk-forward moment 🥛
In @REEL360news, read how our “Carl’s Not a Mess” campaign seamlessly wove dairy milk into the cultural conversation: reel360.com/article/gale-x-m…
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Jun 8
Another win for 194구 🏆
The campaign took home Silver for Best Partnership & Collaboration at @TheDrum Awards, recognizing Don Julio and Peggy Gou’s authentic partnership that brought culture, creativity and engagement to a global audience.
Congrats to all involved!
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Jun 5
GALE CEO Andrew Noel joined @MarketingDive to break down what the Preference Economy means for brands, and the CMOs leading them.
Noel shares what it takes to earn real loyalty, and how to avoid getting filtered out as AI reshapes consumer behavior: marketingdive.com/news/why-m…
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Jun 4
#ByTheNumbers: Social media isn’t new, but its ability to capture attention keeps growing. In 2026, active users are expected to spend an average of 2 hours per day on social networks.
(via: @digiday)
digiday.com/marketing/as-fee…
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Jun 4
Consumer loyalty is being rewritten.
AI is becoming a new filter between brands and customers, shaping what people see, choose, and buy.
GALE’s new report explores this shift, and what brands can do about it.
Read more: reports.gale.agency/the-pref…
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Jun 2
🌶️ Congrats to @Chilis on earning a spot on @USATODAY Best Loyalty & Rewards Programs 2026, as voted on directly by consumers who use it.
As Chili’s CRM agency, GALE helps shape connected customer experiences that support the entire loyalty ecosystem.
usatoday.com/story/money/202…
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Jun 1
In sports, activity gets mistaken for loyalty all the time.
In a whitepaper from @Braze, GALE’s Jason McCann explains the difference and what keeps fans loyal, even during losing seasons.
Read here: braze.com/resources/reports-…
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May 28
#ByTheNumbers: Even as major brands enter TikTok Shop, small businesses still find room to grow. U.S. small businesses on the platform increased sales by 66% in 2025 compared to 2024.
(via: @modernretail)
modernretail.co/operations/t…
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May 27
The internet said Carl’s a mess; we set the record straight
GALE, @GonnaNeedMilk & @carlradke hosted “Carl’s Not a Mess,” a culture-first IRL & social campaign that put milk right at the center of one of the most talked-about reality TV moments of the year gale.agency/blog-posts/gale-…
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May 21
#ByTheNumbers: Despite the podcast industry entering its video era, audience behavior is still hybrid. Research shows only 7% of listeners consume video-only podcasts, while 80% consume both audio and video podcasts.
(via @digiday)
digiday.com/media/amazon-bet…
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May 20
Culture is a party that you are invited to. Brands need an authentic reason to be welcomed in.
GALE’s Geoff Edwards joined @dandad's Jury Insight session to discuss how brands can build credibility, move fast and create real cultural impact.
Read more: lbbonline.com/news/d-and-ad-…
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May 20
Don Julio 194구 was named top Global Campaign at the 2026 #ShortyAwards! 🏆
A product drop turned global cultural moment, recognized for creative and effective marketing across digital and social.
Congrats to all involved on the well deserved win.
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May 18
What’s shaping taste right now? Tomorrow, GALE’s Geoff Edwards joins the Culture Club Insight Session at @dandad Festival 2026 to unpack emerging trends and juried work driving cultural influence.
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May 14
#ByTheNumbers: OpenAI’s ad pilot generated $100M in annual recurring revenue in under two months, fueling projections of $2.5B in ad revenue in 2026 and $100B by 2030.
(via @axios)
axios.com/2026/04/09/openai-…
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GALE retweeted
May 13
NEW SESSION ANNOUNCED — GamesBeat Summit 2026
Feat. @GALEPartners's Max Bass, @PublicisMedia's Samantha Lim & @thekineticmgmt's Justin Miclat. Moderated by Alex Lee.
Five days left.
May 18–19 | LA → events.gamesbeat.com/summit2…
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May 14
For over a decade, GALE has brought strategic advisory and best-in-class creative to clients globally. Today, we’ve launched a dedicated hub in London to support growing remits, expanding our footprint across EMEA.
Read more: lbbonline.com/news/GALE-Esta…
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May 11
Next week at @GamesBeat Summit 26, GALE’s VP of Emerging Connections, Max Bass, joins @alexleewastaken and others to discuss how brands can tap into gaming to build more impactful campaigns.
If you’re in LA, don’t miss it.
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