Strategist.
Joined November 2008
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1,186 Photos and videos
20 Mar 2023
Further evidence that facial coding is a dubious means of testing emotional responses.
20 Mar 2023
Facial expressions of pain, pleasure, and fear can consistently only be rated at the random level. ishe.org/volume-37-2022/eye-…
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28 Feb 2023
In the case of System1 - where those sages are the target audience - their marketing team deserve huge kudos for convincing an industry sceptical of any testing data their methods offer a definitive means of assessing campaign effectiveness. marketingweek.com/ritson-don…
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24 Sep 2021
This is a great article on the history of price comparison websites and the prominent, fluctuating roles both 'brand' and 'performance' type advertising has played in acquiring users and defending incumbents from new players. netinterest.co/p/price-compa…
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10 Sep 2021
The Long & the Short of It is a fantastic paper but it's not wrong to Q the detail behind such a precise 60:40 split: pre-2014 assigning channels a role of either 'brand' or 'activation', 2014> asking case study authors what they believe the split to be. marketingweek.com/mark-ritso…
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30 Jul 2021
“Every minute spent thinking about the short-term stock price is a minute wasted” - Bezos, 2000. With its prioritisation of customer-focused expansion over profit, it'd be difficult to identify any company more relentlessly long-termist in its approach. marketingweek.com/mark-ritso…
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18 Jun 2021
I can’t think of a single sporting performance that has ever more clearly merited the BBC Overseas Sports Personality of the Year.
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28 Jan 2021
As per Simler's 'cultural imprinting' theory, I'd argue advertisers should consider the question of "what do we think other people will think other people will think?" but, in the 1st instance, those other people are the audience & in the 2nd, the public. campaignlive.co.uk/article/a…
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28 Jan 2021
He also happens to be very good on the subject of beauty too: meltingasphalt.com/a-natural…
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18 Jan 2021
In an otherwise even-handed article on the crisis in creativity, the underlying premise that brainstorming plays an important role in the development of new ideas is perhaps the most contentious. ft.com/content/27364b27-6c0c…
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4 Jan 2021
"One of the biggest own-goals of the ad industry is the invention of the ‘Brand-building' campaign" - as one of Jenni's colleagues has highlighted, there are really two types of advertising: price-led advertising (often time-bound) & everything else. warc.com/newsandopinion/opin…
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16 Dec 2020
"The more powerful the norms in society, the more differences between people are masked" - this is an excellent provocation on human nature & heritability that should be of particular interest to any global planners searching for universal truths. mailchi.mp/b05c23c1f892/huma…
4 Dec 2020
"A variation (on Goodhart’s Law) may be that when a measure becomes a target, whoever owns the intellectual property has a license to print money" - IP the LFL historical data for 'more accurate benchmarking' in the case of the brand tracking industry. netinterest.substack.com/p/t…
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Gareth Price retweeted
13 Nov 2020
Thanks a ton @Giles_Edwards for inviting me, such an enjoyable chat!
For our 50th #CTAPod📣 ep. we've caught & bowled @Facebook’s @shekhar_d. We chat 19 years at JWT (@WunThompson), life changing 🏏 in Guildford, career advice from @calvinandhobbes, @G_Price, a riveting rant about pitches, mentoring & much more. Howzat? gasp.agency/media/call-to-ac…⚡
ALT Shekhar Deshpande | Call to Action | A Gasp Podcast #CTAPod 📣
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11 Nov 2020
Pleased to have snuck in (before leaving) a 'highly commended' in the WPP Atticus Awards for this piece today too - not quite so sure about the new title though! wpp.com/wpp-iq/atticus-award…
11 Nov 2020
Wish I'd had the link to this a few years ago...@G_Price on how we're all consumers, whether we're buying toothpaste or millions' worth of IT (or vaccines...)
pmforum.co.uk/pm-magazine/ar…
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9 Nov 2020
In episode 341 of 'Nothing in marketing is as new as you think', next year marks the 100th anniversary of one of the most successful influencer campaigns of all-time (from 'The Laws of Human Nature' by Robert Greene).
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7 Nov 2020
Pleased to discover these particular beliefs have largely survived the transition to the ‘new normal’.
6 Nov 2020
Got ten minutes? Good, because here are ten things you need to know. Delivered by the utterly fantastic @G_Price in (roughly*) ten minutes for #ISOLATEDTalks. Check it out here: Link (*It was precisely ten mins before we messed up timings in the edit): isolatedtalks.com/talks/10-i…
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24 Oct 2020
Perhaps I’m stretching the analogy but the idea “safety” pushes us towards more familiar brands reminded me of this research suggesting that “fear” also makes scarcity appeals counter-intuitive - further strengthening the desirability of popular brands: ncbi.nlm.nih.gov/pmc/article…
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24 Oct 2020
A rare instance of genuine generational research that actually compares cross-generational attitudes *at the same age*!
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7 Oct 2020
As Gary Duckworth neatly illustrates in his excellent chapter of the 1991 book ‘Understanding Brands: By 10 People Who Do’ this is a rather uncontentious statement in the context of supermarkets, where - unlike most of the brands it stocks - the experience is multifaceted & rich.
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Gareth Price retweeted
5 Oct 2020
2 years ago today I first got my hands on a physical copy of Eat Your Greens - the multi-author marketing edit that @wiemersnijders carefully pulled together! Proud to be a part of this marketing science driven project, if you haven’t read it then: amazon.co.uk/dp/1789016754/r…
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