This is maddening.
Endemic viruses do profound harm, never mind pandemic SARS2, but they're "predictable"
SARS2 evolves ~3-4x rate of fastest seasonal 'flu, H3N2
We vax kids vs flu, not SARS2, RSV or VSV (yet...JCVI recs?)
Individual acute/long-term risk SCALES BY PREVALENCE
No need for a specific public health campaign on why clinically vulnerable people need to wear masks said Prof Harries "we are now with Covid in the exact same place as we are with flu, RSV or other pathogens"