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GameRefinery, a Liftoff Company @GameRefinery

Start building better games with data driven #MobileGame optimization tools!

Joined October 2014
  • Tweets 4,243
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  • Followers 2,287
312 Photos and videos
In this Spotlight Short, Brendan Fraher tackles the gap that nobody talks about: your product team knows what hooks users, your creative team knows what drives installs, and somehow those two worlds never fully connect. Until now. Head to na2.hubs.ly/H05wDB70 to learn more
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💡Webstores are becoming the default in midcore games, with more titles shifting players toward webstore-focused currencies. 🚀 Discover more of the latest mobile game market trends in our newest insights! 🔗Link to our blog: na2.hubs.ly/H05wDwg0

Analyst Bulletin: Mobile game market review April 2026

We saw a mix of smart retention mechanics, creative event design, and notable monetization shifts across casual and midcore titles in April.

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A 17-year-old mobile game generating $45M/month - what's behind that kind of longevity? Our Chief Market Analyst, Erno Kiiski, joins #twoandahalfgamers to unpack how Playrix's Township has evolved over time. 🎧 Listen to the full episode: na2.hubs.ly/H05g3Wg0
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👀 Royal Match is giving merge minigames another go, this time with a more sustained rollout. This and many interesting insights can be found in our Monthly Analyst Bulletin! 🔗Link to our blog: na2.hubs.ly/H04Xsww0

Analyst Bulletin: Mobile game market review March 2026

Right at the end of the month, we saw the launch of Division Resurgence, the first time for this major Ubisoft IP on mobile.

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💝From Valentine’s Day insights to new monetization innovations, we've got you covered! See our latest February Analyst Bulletin for all the latest trends in the mobile market. 🔗na2.hubs.ly/H04gJ1k0

Analyst Bulletin: Mobile game market review February 2026

February saw the launch of one of the most interesting genre mash-ups we’ve seen in the casual mobile space for a while.

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🎣After the busy holidays, it's time to relax and go fishing. Check out the new fishing minigames in 4X titles and more in our January Analyst Bulletin! 🔗na2.hubs.ly/H03QtXG0

Analyst Bulletin: Mobile Game Market Review January 2026

This month’s update sees some new successes, with The New York Times launching a new standalone Scrabble game, Crossplay, and a strong debut from a new casual life sim/adventure game, Heartopia.

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🤼Social feeds, leaderboards, and all-kinds of social elements can significantly elevate prediction market apps 🔭Discover four examples in our Apps and Trends to Watch series on the Liftoff blog: na2.hubs.ly/H03Hk6w0

Apps and Trends to Watch: Prediction Markets Go Mainstream

How Kalshi, Polymarket & Myriad are turning prediction markets into mainstream apps through gamification, social features & habit loops.

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🪄From party games to Harry Potter, a lot of seasonal activity was going on in the December mobile game market! 🔗If you want to read about what made this Christmas special, head to our blog and check out our latest Analyst Bulletin: na2.hubs.ly/H03csVf0

Analyst Bulletin: Mobile Game Market Review December 2025

December saw yet more new ideas, with Match Masters adding a new power booster to its gameplay, while Brawl Stars added a brand new narrative-driven event.

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📈Join our 66th podcast episode with mobile games industry expert Saikala Sultanova! 👂Tune in here: na2.hubs.ly/H02ZCMK0

Episode 66: Mastering Mobile Growth Marketing - Testing, Pilot Testing, and Cross-Industry Skills...

Join us for another episode of the Mobile Games Playbook as we dive into the world of mobile growth marketing and user acquisition. Guiding us through these crucial aspects of mobile games developm...

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🧽From Wicked to Spongebob, November was busy with some super interesting IP collaborations! 🔗Check out our November Analyst Bulletin: na2.hubs.ly/H02xRth0

Analyst Bulletin: Mobile Game Market Review November 2025

November was a busy month for mobile, defined by high-profile IP collaborations, experimental gameplay features, and continued genre-blending across both casual and midcore segments.

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👌Join us and Rovio’s User Acquisition Manager Kentaro Sugiura to hear how to fit the right IP into your game! 👂Tune into Mobile Games Playbook podcast episode 65: na2.hubs.ly/H02g55V0

Episode 65: More Than Just a Name - Leveraging IP in Mobile Games with Rovio’s Kentaro Sugiura

We explore the strategic value of licensing, from the instant recognition of beloved brands to the revenue boost of limited-time events.

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🕷️ Halloween was not only big for the festivities, but also for the interesting mobile game updates! 🔗 Enjoy our carefully crafted Halloween-month Analyst Bulletin for all the latest update highlights, from monetization to UGC: na2.hubs.ly/H023KlJ0

Analyst Bulletin: Mobile Game Market Review October 2025

The casual genre continues to see a significant evolution in LiveOps, with leading titles like Coin Master deploying fully interconnected event systems under a single thematic umbrella.

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🚀Big moves in the UGC space! Roblox has created their own short-video feature, “Moments”, to drive organic discovery and instant player engagement. 🔗Dive into our latest Analyst Bulletin for more: hubs.la/Q03Q0fG70

Analyst Bulletin: Mobile Game Market Review September 2025

September saw a significant platform evolution from Roblox and a series of notable launches and events from leading titles.

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👩‍🎤 AppRefinery is here to stay, and you need this knowledge to stand out in the competitive market! 🦻Learn what, why, and how by listening to yet another exciting podcast episode from GameRefinery: hubs.la/Q03M2Pmd0

Episode 64: Introducing AppRefinery - A New Playbook for Consumer Apps

This episode of the Mobile Games Playbook explores Liftoff’s new AppRefinery platform.

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🍪 Our mega Analyst Bulletin combines the hottest mobile game market insights from July and August into one easy-to-digest package. 🔗Check out the latest trends from our blog: hubs.la/Q03J5HKg0

Analyst Bulletin: Mobile Game Market Review July & August 2025

August can be a quiet month in the mobile market as we move out of the holiday period, so we’ve combined the biggest updates from the mobile market in July and August into an absolutely mammoth...

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🔥How to get long-term success in the market? 👨‍💻Read the LiveOps tool analysis on Hero Wars and get some ideas 🔗Link to our blog: hubs.la/Q03BVJ0k0

How Nexters’ Hero Wars Stayed on Top with a Winning Events Strategy

GameRefinery’s Live Event Tracker has become a cornerstone of how Nexters approach LiveOps and event design.

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🌸In June, some popular Eastern mobile games finally launched globally! 👁️Check out how the new titles are doing in the market 🔗Link to our June 2025 Analyst Bulletin: hubs.la/Q03wQNKv0

Analyst Bulletin: Mobile Game Market Review June 2025

June was a significant month for download and revenue spikes in mobile games, which can be attributed to the resumption of wider in-person events.

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China's gaming giants aren't just dominating local charts—they're building globally relevant games that resonate. Our latest blog post dives into how Chinese developers are succeeding overseas: hubs.la/Q03tNx5w0

Going Global: How Chinese Gaming Apps Can Succeed on the Global Stage

GameRefinery analysts and Chinese mobile market experts Kalle Heikkinen and Inka Reinola share their analysis of how Chinese gaming apps are finding success on the global stage.

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✨Check out the recent casual to midcore mobile game highlights 🤝The monthly Analyst Bulletin has got you covered! 🔗Link to our blog: hubs.ly/Q03snHy90

Analyst Bulletin: Mobile Game Market Review May 2025

Supercell’s Squad Busters is in its 2.0 phase after a major update overhauled the game’s meta and core mechanics – highly unusual for a game that’s well outside its beta/soft-launch phase.

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🧠Learn a thing or two with our Live Events Tracker! 👀Check out how Merge Mansion utilized it 🔗Link to our bio: hubs.la/Q03q_zgm0

How Metacore Scaled Merge Mansion With a Stellar Live Event Strategy

Learn how Metacore grew ROI for its casual game Merge Mansion by holding more live events, improving their cadence, and offering the right incentives.

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