We are building a better future for the sports industry, and by understanding the impact of passion on future fans, we can help continue to foster fandom for years to come.
‘Made by 14’ is a crucial insight for rightsholders as sport faces another period of exciting growth.
❓ How are sports fans ‘made’?
🏟️ In the first chapter of Two Circles’ Fan Insights Series, we explore why, how and when fans are created - critical to growth in the sports industry and beyond in the coming years.
5⃣ Welcome to the 5 Foundations of Fan Origination.