Practical customer feedback, customer experience management and customer loyatly management
Joined June 2009
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Assuming you can’t change the fundamentals of what you deliver you only have three options:
1. Sales: Increase per customer sales
2. Loyalty: Retain customers longer
3. Cost: Lower the cost to serve
#b2bmarketing #growthhacking #entrepreneurship
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We've updated this post with the very latest data and added new content on advertising audience reach - the numbers here may surprise you.
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#b2bmarketing #socialmedia #socialmediaadvertising
B2B #ContentMarketing is simple to say: use content to solve your prospects problems along the Buyers Journey. Simple to say hard to do. Here are the steps for success.
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#b2bmarketing #digitalmarketing #contentstrategy #contentstrategy #b2b
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I know, I know - corporate governance is boring. But if you want a successful #NPS or Customer Feedback program it's also critical. #netpromoterscore #customersuccess
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This post collates Australian social media statistics and analyses the data. I then provide recommendations on which platforms are most effective for different use cases: bit.ly/2pw7FwU
#socialmedia #socialmediaadvertising #marketingstrategy #entrepreneurship
Walk a mile in the shoes of your prospects and build better strategies to turn them into customers. Build a buyer's journey. #marketing #b2bmarketing #buyersjourney
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Many marketing strategies fail to hit their targets because they lack a well-researched buyer's journey. With this valuable asset, you can walk in the shoes of your prospects and be better equipped to turn them into customers. #marketing #b2bmarketing
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Having a well-researched buyer's journey can make the difference between success and failure in planning a marketing strategy. Don't shoot blindly. Find out how to create a buyer's journey specific to your customers. #marketing #b2bmarketing
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well-researchedHaving a well researched buyer's journey can make the difference between success and failure in planning a marketing strategy. Don't shoot blindly. Find out how to create a buyer's journey specific to your customers.
bit.ly/34rXCaS
I've pulled together my winners best #NPS posts in this NPS Best Practices page so you can benefit from some of the value that my clients benefit from. bit.ly/2WxHQsf
Some of my best #NPS posts are used repeatedly to help my clients get where they want to on their customer success journey. I've pulled together my winners into this NPS Best Practices page so you can benefit too. bit.ly/2NuNXJE
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I've written 100's of posts about #NPS over the years. Some are used repeatedly to help my clients get where they want to on their customer success journey. I've pulled together my winners into this NPS Best Practices page so you can benefit too. bit.ly/2JCdMXa
How do you write engaging technical blog posts that don't immediately put your prospects to sleep?
Here are some simple steps you can take to create technical copy that will get you more high-value website traffic.
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Write engaging technical blog posts that don't immediately put your prospects to sleep.
Here are some simple steps you can take to create technical copy that's going to get you higher on Google
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It can be tough to write engaging technical blog posts that don't immediately put you to sleep.
Here are some simple steps you can take to create a technical blog post that is easy to read by both your Buyer Persona and Google.
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How do you figure out what mistakes you are making in your customer feedback?
Find out what the 10 most common mistakes are & how you can avoid them.
#customerfeedback #nps #feedbackmistakes #b2b #customerloyalty
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The same customer feedback question mistakes are made over & over again & they result in a host of reactions unfavourable to your business & your customer feedback program.
Find out what the 10 most common mistakes are & how you can avoid them
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It seems the same customer feedback question mistakes are made time & time again & they result in a myriad of outcomes unfavourable to your business & your customer feedback program.
Find out what the 10 most common mistakes are & how you can avoid them
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Many complain that their marketing team & contact centre don't work well together.
Bridging the gap between the two departments can boost marketing outcomes & improve customer experience.
Check out our top tips on bridging this gap.
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