Arsenal's new exclusive deal with Fanatics which started in January has created huge sales on the two products relesed to date. But the Topps Now card which featured Max Dowman sold over 75,000 at £11.99 (Over £800,000 in Rev). Which is the 2nd best selling card since Topps Now launched behind Messi & Steph Curry (110,000) and in front of Yamine Lamal (50,000)
The license over term is worth £Millions of royalties to the club, and eclipses any previous deal they had on trading cards with any previous partner.