@Geofflinton profile picture
Geoff Linton @Geofflinton

Serial entrepreneur and Chartered Marketer. Over 30 years of experience in data, digital, and MarTech.

Joined January 2010
  • Tweets 722
  • Following 222
  • Followers 236
121 Photos and videos
Excited to share my latest article, published by @CdnMarketing - check it out if you're interested in how #AI can elevate your #Marketing efforts! thecma.ca/topic/articles/202…

The reality of AI adoption in marketing by Canadian companies

Artificial Intelligence (AI) is rapidly changing industries, and marketing is no exception.

thecma.ca
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It's great to see the government is focusing money on #AI applications and infrastructure. Hopefully this helps accelerate more pilot tests and high value use cases! Lots of potential in the #marketing world theglobeandmail.com/canada/a…

Trudeau announces AI spending plan to bolster Canadian infrastructure, computing capacity and safety

The announcement follows more than a week of other funding announcements from the federal government in areas including child care and housing

theglobeandmail.com
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Tekside.iO has an #innovative approach to #MarketResearch, driven by #AI. With real-time sentiment analysis and unique messaging matrices, we're at the forefront of marketing innovation linkedin.com/pulse/market-re…

Clarovant Digital

We are marketing intelligence architects and strategists. Our expertise transforms fragmented systems into cohesive intelligence networks. We implement solutions that integrate your systems and...

clarovantdigital.com
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Geoff Linton retweeted
Eric Unger
@EricONCA
1 Feb 2024
My new workspace and the office of @northdesigns. Proud to be a partner at Connect Digital Hub here in #Guelph 🙌 Friends / clients / partners are welcome to stop by for a day of coworking. @geofflinton
Eric's chair and desk with Macbook Pro and monitor

ALT Eric's chair and desk with Macbook Pro and monitor

A label with North Designs logo outside Eric's office. "Website Design Development"

ALT A label with North Designs logo outside Eric's office. "Website Design Development"

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Many #marketers spent 2023 as spectators of #AI. Read more about my thoughts on why agencies need to take that crucial first step, deepen their understanding, and embrace external guidance to integrate #AI into their strategies. linkedin.com/pulse/unlocking… via @LinkedIn

Unlocking the Power of AI in Marketing: Navigating Challenges and Seizing Opportunities in 2023 and...

In 2023, Artificial Intelligence (AI) burst to the forefront with lots of noise and hype in the media. From a strategic impact perspective, AI can provide marketers with better analysis and evaluat...

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Canadian companies need to start proactively planning their #AI team. Small boutique consultants can be invaluable partners to help #marketers focus on an overall AI #strategy and key use cases /via @globeandmail theglobeandmail.com/business…

AI skills in demand as Canadian companies develop 2024 hiring plans

Members of Canada’s tech community say finding staff who can develop AI-based products or use them to drive efficiencies is a priority as the global race to take advantage of AI deepens

theglobeandmail.com
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Another 2,000 apps were added in the last 6 months and there are now over 13,000 solutions on the #martechmap. #GenAI propelled about 73% of the rapid increase. It's interesting to see the categories with the biggest increase in new #AI tools!
Scott Brinker
@chiefmartec
5 Dec 2023
Major trends in martech for 2024: the real changes underway in a 99% platitude-free report chiefmartec.com/2023/12/majo… #martech Including — yes — and update on the still rapidly evolving martech landscape.
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Given the acceleration of #AI in #marketing, there is a looming battle in the C-Suite with who should lead #AI strategically. Make sure you have a clearly defined CMO role in your organization, crystallize the #strategic vision of #AI, and how to govern this huge opportunity!
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Experts are expecting #AI adoption to triple in the next 3 years. Tekside's multi-disciplinary AI collaboration team is keeping our finger on the pulse. Here’s a perspective to give you some context on the state of AI! tinyurl.com/muwp8det @CdnMarketing #marketing
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Great to see Guelph’s Beer Bus is getting a profile in the Globe and Mail's report on business! This is another example of the vibrant nature and fun company in Downtown Guelph. Our 2 Wyndham location can be seen behind the photo of the bus. theglobeandmail.com/business…

Guelph’s brewers combine forces to attract beer tourists in bid to rebound from pandemic

Five Guelph breweries team up for bus that brings people to taprooms in the city to support post-COVID rebound

theglobeandmail.com
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Thanks @globaldma for publishing my latest article on the importance of #email benchmarking! It was a pleasure to work with my global colleagues on this important benchmarking project.
Global Data and Marketing Alliance@globaldma
17 Jul 2023
Over 47% of #email marketers say measuring #performance is 1 of their top challenges Check out our latest piece by @Geofflinton on the importance of measuring metrics & #marketing benchmarks to improve performance understand #ROI globaldma.com/association/th… @CdnMarketing
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Great job by the @GDMA international task force! This dashboard is the latest in #email #benchmarking and compiles #data from 13 ESPs across 69 countries. How do your metrics compare? Thanks @CdnMarketing & @SaraClodman for the opportunity to work on this important initiative
Global Data and Marketing Alliance@globaldma
23 Jun 2023
Our 2023 International #Email #Benchmark is now live! Great opportunity speaking yesterday at the @DDMA Summit in #Amsterdam Check out the interactive dashboard with key metrics and trends in #EmailMarketing in #Europe, #NorthAmerica & #LATAM More at lnkd.in/e6syB6Sq
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Thank you Mayor @Camguthrie & Councillor @orourke_ward6 for visiting the Connect Co-Working Hub. We appreciate your support for building businesses that bring good paying office jobs to #DowntownGuelph. A vibrant downtown needs a combination of retail, residential & office space!
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Inside the new CONNECT Hub Co-Working space: ✅ New office furniture with sit-stand desks ✅ Flexible space - shared meeting and conference rooms, hot desks & 10 private offices ✅ Located across from Guelph Train/Bus Terminals ✅ Parking Book at tour: connectdigital.com/
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I’m thrilled to announce the new CONNECT Hub Co-Working space! Located in the heart of #DowntownGuelph, our newly renovated space has dedicated offices, amenities, and flex space for meeting and events. Visit connectdigital.com/ to learn more and book a tour today!
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I had the pleasure of co-writing this article with fellow @CdnMarketing MarTech Council member @connieklam. We discuss considerations for selecting maturity models, and how marketers can pinpoint their level of #MarTech maturity ow.ly/rOmX50OyESU #MaturityCurve

Where are you on the martech maturity curve?

After years of convincing your organization to invest in a modern martech stack, your marketing team is finally seeing traction and early results

thecma.ca
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Do you have a strategy in place for your #MarTech? Get the conversation started with these 30 thought-starters @CdnMarketing @fallenninja ow.ly/qnLq50NPVoR

Strategic questions for developing your martech blueprint

There has been lots of change in martech over the last five years. The technology landscape continues to explode with new applications and platforms.

thecma.ca
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#Email is a top & trusted vehicle for Canadian #marketers to drive traffic & develop relationships with customers. Read my article based on the 2022 International Email Benchmark Report by @globaldma. Thanks @SaraClodman for your insights! @CdnMarketing ow.ly/fXzT50Ny8eR

Global email benchmarking study

Email marketing has a long history in Canada and has been one of the top marketing vehicles for Canadian brands.

thecma.ca
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Canadian companies are often not sure where they are on the #MarTech maturity curve. The key solution is to adopt a Martech Model that outlines #planning and #activation capabilities. Clarity of focus will lead you to strategic outcomes! @CdnMarketing ow.ly/HUgQ50N2gWz
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Too many #marketers have trouble explaining their #marketing model to the C-Suite. This causes confusion, lack of alignment, and lack of confidence in marketing. Read my article and reach out to discuss how you can grow! ow.ly/UBA050MEFyJ

Insider Secrets of Industry Leaders: Clarifying Your Marketing Model

Today's modern marketers are busy integrating technology, enabling automation and adopting lean and agile marketing practices. But, a common complaint of many CEOs is that they don't understand how...

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