Since Amazon already ended FBA prep services, discontinued commingling, and required sellers to arrive with inventory fully labeled, prepped, poly-bagged, bubble-wrapped, and blessed by a Brand Registry-approved shaman — the next logical step is obvious. Starting Q3, sellers must also physically deliver inventory to fulfillment centers themselves. On foot. In branded Amazon vests. Prime Video will film the journeys for a new reality series: The Amazing Race to FC.
Prime Video Ultra subscribers can watch ad-free for just $4.99/month. Everyone else will see approximately 47 minutes of ads per hour, with brief 30-second glimpses of actual content in between. Amazon calls this format “Ads with Benefits.”
Happy April Fools’ Day, everyone! Here’s to another year of fee increases, policy changes you find out about on the seller forums, and Rufus recommending Amazon Basics over your product.
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