Started as a legendary club & record label, Giant Step is an award-winning marketing & strategy agency working with brands around music & culture. #GiantStep30

Joined November 2008
674 Photos and videos
18 Feb 2022
Check out our latest episode of @disinfectpodcast where we do a deep dive into the controversial "Van Halen III”. Is the album as bad as its reputation? Hosts Matt Diehl and Maurice Bernstein are joined by Van Halen expert Brad Tolinski to debate the topic.
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Celebrating winning x2 #cliocannabis awards #gold & #silver from #clios for our work with #cbd #charlottesweb #creativestorytelling #sinego #tinklevision #music
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28 Oct 2021
#TBT goes back to Halloween 2016 when we threw our Zombie Party at Le Bain. It was our Halloween tribute to Fela Kuti’s famous track Zombie. Rich Medina was of course the DJ and the music and crowd were absolute fire that night.
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28 Oct 2021
#TBT this week goes back to October 30th, 1991 when we presented Massive Attack for their US debut at SOB's as part of CMJ. They had already released their brilliant debut album “Blue Lines” in UK and came to US to promote it here.
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26 Oct 2021
Continuing our #MusicIs series with the great saxophonist Gary Bartz who has played with everyone from Eric Dolphy to Max Roach to Miles Davis to Adrian Younge & Ali Shaheed Muhammed: for him “Music is my sanctuary, music is my life”. We couldn’t agree more. What is music to you?
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We continue our #MusicIs series with the late great Weldon Irvine: for him “Music is the key”. What is music to you?
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We are sharing an excerpt from the most recent episode of Disinfect Podcast. This week we do a deep dive into some of the worst heavy metal covers in history of music. We are joined by experts Tom Beajour and Katherine Turman to break down these high-volume misfires.
28 Sep 2021
Very special Happy Born Day to Gilles Peterson, thank you for all the great music past, present and future. Enjoy your day! #giantstep
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27 Sep 2021
What is music to you? To Herbie Hancock “Music is the tool to express life, and all that makes a difference”. We couldn’t have said it better ourselves. Thank you continuing to inspire us Herbie. @herbiehancock #musicis #thepowerofmusic #musicismondays #giantstep #musiclovers
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24 Sep 2021
This week Giant Step collaborated with @questlove and @jaegarlecoutlre on their “The Sound Maker” exhibition. Ahmir also curated a playlist on my Spotify containing music made by iconic New York residents, recorded in iconic New York Studios, or songs about New York. Enjoy!
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20 Sep 2021
As part of our ongoing #MusicIs series, this week our quote comes from the one and only Jimi Hendrix. September 18th marked the 51st anniversary of his untimely death. Although his career was cut tragically short, his music legacy lives on forever. What is music to you?
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13 Sep 2021
We are starting a new social series called #MusicIs, giving us all the opportunity to express what music means. Each week we will be posting a quote what “Music is.” We’d also love to get your thoughts too. We felt it was only fitting to let the great late Fela Kuti go first.
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11 Sep 2021
Our thoughts are with everyone who lost their lives and loved ones on this fateful day 20 years ago. #911 #neverforget #NYtough #20years #September11 #wtc #memorial #twintowers #nyc #newyorkersneverforget #heroes #tribute
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25 Aug 2021
The latest release from W Records comes from the talented Colombian artist Elsa y Elmar. The new release features the original “seguradetodo” plus remixes from DJs Sotomayor and Sinego. We celebrated the release last night at W Mexico City with a live performance from Elsa.
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25 Aug 2021
Elsa follows past W Records artists including Japanese Breakfast, Roosevelt, Perfume Genius and Amber Mark. We are donating our streaming royalties to La Casita de San Ángel, Elsa's charity of choice. Stream the new release here! wrecords.ffm.to/seguradetodo…
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23 Aug 2021
Don’t forget! Our favorite boat party is back this Wednesday! Get your tickets now at the link below before it's too late. All aboard! eventbrite.com/e/lil-rickys-…