I love this quote:
“a narrow focus on a single KPI completely subverts the original good intentions behind it.
Nothing in business is more gamed, abused and misrepresented than __________ “ [insert somewhat relevant KPI du jour here]
I can't speak to farming specifically, but in every other walk of life a narrow focus on a single KPI completely subverts the original good intentions behind it.
Nothing in business is more gamed, abused and misrepresented than eg NPS, RoI, Net Margin, EPS, ROCE, TSR, etc...