CEO, Girlpower Marketing. PR, social, content and influencer programs for lifestyle brands. Marketing to women specialist. Retired hockey mom and UofO parent.
Joined April 2008
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- Followers 2,014
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598 Photos and videos
28 Aug 2024
This report doesn’t reveal any shocking twists, but it underscores the fact that influencer marketing is one of the most effective strategies for reaching consumers. With an 84.3% surge in effectiveness, brands plan to allocate more of their budgets. loom.ly/gdu9Gtc
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20 Aug 2024
Women consumers are an important part of the fitness and sports space, and some brands are adjusting their marketing efforts accordingly. See how Foot Locker is working to reach more of the women’s market. loom.ly/OK5tOLY
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16 Aug 2024
We can’t believe it, but marketers still don't understand older women, and it seems AI models aren't making the situation better. loom.ly/Y5FBtxg
#marketingtowomen #womenover50 #AImarketing
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14 Aug 2024
Don't make the mistake of believing only men are into technology and gaming. Women, including those over age 55, make up more than half of most tech purchases.
#womenandtechnology #marketingtowomen
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12 Aug 2024
The baby feeding bottles market expects enormous growth between 2024 and 2029, particularly those brands that are "smart" and eco-friendly. What are you doing now to ensure your brand earns a large part of that business? loom.ly/mr4Lz6Y
#babymarketing #marketingtomoms
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8 Aug 2024
Perfect for old and young players alike! Is it any wonder pickleball is the fastest growing sport in America? Celebrate #NationalPickleballDay by giving it a shot—or a dink. 😁
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6 Aug 2024
If there's one thing that stays the same, it's change. To keep up, we must be ready with new ideas that tap into the current climate to energize and excite potential buyers.
#marketing #creative #girlpower
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2 Aug 2024
In-game advertising on live-streaming platforms like Twitch have changed the way food and beverage marketers reach younger buyers. Is your brand thinking outside the norm for your advertising? loom.ly/TEOwRG0
#foodandbeveragemarketing
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29 Jul 2024
New parents aren't the only ones buying baby products. Are you marketing to the right audience?
#babymarketing #targetaudience #buyerpersonas
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24 Jul 2024
Everyone loves their pets, so marketing to pet owners should be easy, right? Well, if you follow these steps, you'll be on the right track.
#petmarketing #petparents
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22 Jul 2024
Women control nearly $32 trillion, that's TRILLION, in worldwide spending, and we're showing no signs of slowing down. Here's what you should know about the purchasing power of women: loom.ly/TP_3j_U
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19 Jul 2024
2024 may be half over, but you still have time to put these influencer marketing tips into practice for serious brand success. loom.ly/CbQzpz8
#influencermarketing #brandmarketing
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17 Jul 2024
To reach potential buyers in the baby food and baby product aisle, you must understand the coming trends. This report lets us know what to expect in the safety, technology, sustainability, lifestyle, and education categories. loom.ly/WmUUmpY
#babymarketing #babyindustry
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15 Jul 2024
If you're thinking about implementing an influencer marketing strategy for your brand, we can help you collaborate with the top influencers.
#influencermarketing #brandmarketing #marketingstrategy
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12 Jul 2024
With first-party data, you can market your CPG brand directly to the individual buyer, and not just a generalized persona. So why aren’t more brands doing so? loom.ly/MixeEVI
#cpgmarketing #firstpartydata #byebyecookies
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10 Jul 2024
It's National Piña Colada Day! Frozen or on the rocks, with our without rum—every day feels like a vacation with a piña colada in hand. Enjoy!
#pinacoladaday #vacationatwork
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8 Jul 2024
Research is key to powerful marketing strategies. We can help. loom.ly/2MnAC5I
#marketingresearch #keywordresearch #competitorresearch
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