Greentarget is a strategic public relations firm focused exclusively on business-to-business organizations.
Joined February 2009
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13 Sep 2023
When new business slows down, boosting client retention becomes more important than ever. Learn how to instill consistent high-touch client service behaviors across your time.
Download our Client Retention Guide: greentarget.com/insights/res…
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15 Aug 2023
How should your firm respond when partners and employees leak sensitive information to the press?
To help mitigate the fallout, GT’s Steve DiMattia offers practical guidance for handling unwanted media coverage.
greentarget.com/insights/blo…
#PublicRelations #PRCrisis #DataLeak
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3 Aug 2023
How can CMOs prepare their chief executives for the toughest PR and communications situations? Find out in our latest guide, featuring actionable insights and proven communication strategies. greentarget.com/insights/res…
#PRCrisis #ExecutiveCommunications
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1 Aug 2023
CEOs look to their CMOs to help them manage PR challenges. But where can CMOs turn for guidance? Our latest guide for CMOs offers actionable insights on developing strong executive communications strategies greentarget.com/insights/res…
#PublicRelations #ExecutiveCommunications
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17 Feb 2023
If your insights can be easily imitated by #ChatGPT, should anyone pay attention to you? More reason to create unique, fresh content that isn’t AI-powered and jargon-filled. Read our latest post to find out how. greentarget.com/insights/blo…
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8 Feb 2023
Stay ahead of the game in law firm marketing in 2023 with the latest insights from our State of Digital and Content Marketing Survey! greentarget.com/insights/blo…
#LawFirmMarketing #Insights
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18 Jan 2023
Decision-makers want more guidance on #DEI topics from professional services providers. But how can firms meet the growing demand for DEI content while delivering real, actionable insights? Read our first ever State of DEI Content report to learn more.
greentarget.com/insights/res…
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12 Jan 2023
The appetite for DEI content is strong. But are business decision makers getting what they need from professional services firms? We polled 200 executives to find out.
greentarget.com/insights/res…
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9 Jan 2023
How can law firms and professional services providers address the call for better #DEI content while delivering real, actionable insights? Read our first ever State of DEI Content report to find out.
greentarget.com/insights/res…
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30 Nov 2022
#InHouseCounsel and #Csuite members often seek the same attributes in their content — so where do their preferences differ? To learn how to develop content executives want to read, check out our 2022 State of Digital & Content #Marketing Survey. greentarget.com/insights/sta…
22 Nov 2022
This year, #LinkedIn outranked traditional and trade media as the most important content distribution channel among law firm CMOs. Our 2022 State of Digital & #ContentMarketing Survey shares tips to help legal marketers make their LinkedIn content stick. greentarget.com/insights/sta…
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16 Nov 2022
In 2019, 58% of #Csuite members said LinkedIn was a valuable source of content. What's changed in the past three years? Only everything. To find out how attitudes around #LinkedIn have changed, read on. greentarget.com/insights/sta…
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9 Nov 2022
Eager to elevate your content in the ever-growing battle for decision-maker attention? Our 2022 State of Digital & #ContentMarketing Survey unearths the hot-button topics executives are tracking, and the messages that best align with their interests. greentarget.com/insights/sta…
2 Nov 2022
What do the most sophisticated #media consumers in business value? Our newly released State of Digital & Content #Marketing Survey reveals what publications in-house counsel and the #CSuite turn to for insight — and what trends are top-of-mind in 2022.
greentarget.com/insights/sta…
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26 Oct 2022
“How do you manage the tension between protecting your firm from liability and mitigating a hit to your reputation?”
Here’s why you shouldn’t adopt an overly conservative response to a litigious event — and five strategies for effective communication.
greentarget.com/insights/blo…
13 Oct 2022
Insurance marketers must go beyond promoting products and focus on communicating in a clear, transparent, and person-centered way.
See how communications directors can depart from business as usual and embrace uncharted terrain with three key lessons.
greentarget.com/insights/blo…
30 Sep 2022
“In today’s world, social concerns are business concerns. And that means your firm can’t afford to sidestep the hot-button topics your audience cares about.”
Learn how engaging with a PR resource can help executive committees navigate uncharted waters.
greentarget.com/insights/blo…
12 Sep 2022
Our very own @lseidenberg was recently featured in the @Qwoted 100, which spotlights the best PR agency and in-house communications professionals, as well as their stories. Check out the Q&A to see how Lisa makes “media relations magic.”
qwoted.com/qwoted-100-lisa-s…
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8 Sep 2022
“Anyone can be a thought leader, but not everyone can be an authority.”
Discover why the true ROI of PR investment is being recognized as an authority.
greentarget.com/insights/blo…
18 Aug 2022
“In a time rife with polarization and confusion, the world needs true authority more than ever. And as a communications director, you have the opportunity to position your firm’s experts to respond.”
See how your business can challenge disinformation: greentarget.com/insights/blo…