HOBA TECH is different. We are challenging the status quo with next generation #Business-𝒍𝒆𝒅 #DigitalTransformation 🚀
Joined October 2016
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15 Apr 2025
🚨 HOBA Pro Beta is LIVE!
This week only: Join a live group demo unlock an exclusive lifetime access offer.
⚠️ Limited time. Limited seats.
✅ Pick a session
✅ Get early access
🎯 Register now → zurl.co/3zdjE
#HOBAPro #AI #BusinessTransformation #BetaLaunch #AgileTools #SaaS 🚀
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Jun 11
Stop trying to measure AI with spreadsheets designed for the industrial era. You need a House of Business Architecture first. Hoba Pro is the only software built on one. June 29. Get early access. 🏠✨ #AgenticAI #HobaProAI #BusinessTransformation #Wa… hoba.tech/share/blog/ai-roi-…
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Jun 11
Your CFO is asking where the AI value is. You can't answer because you're measuring tech outputs, not business outcomes. The 6-step HOBA process measures what matters. Business-led. Customer-first. That's why we built Hoba Pro. 🤖 #BusinessLed #Custo… hoba.tech/share/blog/ai-roi-…
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Jun 11
54% of leaders can't measure AI ROI. The problem isn't your AI model — it's your business architecture. The HOBA 6-step process fixes this. We built Hoba Pro on it. Hoba Pro AI launches June 29. Join the waitlist. 🏠 #AIROI #BusinessArchitecture #Hob… hoba.tech/share/blog/ai-roi-…
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Jun 10
⚠️"AI doesn't fix broken businesses. It scales them. If your process, governance, and accountability are weak, faster technology just gets you to failure faster. That's why #transformation needs #architecture." 🏛️🔓hoba.tech/blog/industry-waki…
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Jun 1
If 70% of transformations still fail, the answer is not more hype. It's better architecture, clearer ownership, and a people-first design. 📉➡️📈 #BusinessTransformation #ChangeManagement #AITransformation hoba.tech/blog/what-is-busin…
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May 25
🎯 You think you need an AI strategy. What you actually need is a business transformation process. AI may or may not be part of it. #BusinessTransformation #AI #Leadership hoba.tech/blog/why-your-ai-s…
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May 21
Tickets live for our Singapore #AItransformation #HOBA workshop next month 🎯
Skip the hype. Skip the vendors. Focus on what actually works for your business💼
June 9 | Singapore | Use code LAUNCH25
Register → hoba.tech/events/singapore-s…
#EnterpriseAI #Leadership #AiStrategy
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May 19
𝟮𝟱% 𝗢𝗙𝗙 𝟮𝟬𝟮𝟲 𝗔𝗜 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀!🔥
Use code 𝗟𝗔𝗨𝗡𝗖𝗛𝟮𝟱 → Early Early-Bird just $748
Full day pre-course book HOBA Pro demo strategy call.
10 cities. Limited seats.
Secure your spot 👉hoba.tech/events/
#HOBA #AI
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May 14
We’re back online! 🙌
We apologize for the recent downtime while we switched our domain name service from GoDaddy. We scheduled it after hours to minimize impact, but it took longer than expected.
Everything is now fully restored! You’ll find a new blog post and exciting new events scheduled throughout the year.
Thank you for your patience! 🙏
#HOBAtech #BackOnline
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May 11
🚀Building the wrong thing correctly wastes more than time — it compounds organisational risk at scale. In enterprise transformation, specification discipline isn't optional. It's survival. #EnterpriseArchitecture #AI #HOBATech 🏗️📐 hoba.tech/blog/beyond-job-tr…
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May 11
The Industry Is Finally Waking Up to Transformation Architecture 🚨 #businesstransformation #transformationarchitecture #hoba hoba.tech/blog/industry-waki…
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May 5
𝗠𝗼𝘀𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝘀 𝗱𝗼 𝗻𝗼𝘁 𝗳𝗮𝗶𝗹 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲 𝘁𝗲𝗮𝗺 𝗹𝗮𝗰𝗸𝘀 𝗲𝗳𝗳𝗼𝗿𝘁 ❌ They fail because the design is wrong before delivery begins 🤬
New piece: Why 70% of business transformations still fail 👉 hoba.tech/blog/why-business-…
#BusinessTransformation #ChangeManagement #Leadership 📉
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May 5
🔝 "𝐂𝐡𝐨𝐨𝐬𝐞 𝐇𝐎𝐁𝐀 𝐟𝐨𝐫 𝐚 𝐬𝐮𝐩𝐞𝐫𝐢𝐨𝐫 𝐞𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐚𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐞! We focus on aligning operational activities with business objectives, translating high-level strategies into actionable, efficient operations" 🎯💼 #HOBA #EnterpriseArchitecture — @Heath_Gascoigne hoba.tech/blog/what-is-enter…
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Apr 25
🚀 "Excited to share that The Business Transformation Playbook is now stocked across UK Blackwell’s campuses! Get ready to transform 🚀 #BusinessTransformation #Leadership #Agile #Blackwells #ChangeManagement 📚
– Heath Gascoigne, Founder & CEO, HOBA Tech
— Heath Gascoigne hoba.tech/news/the-business-… via @heath_gascoigne
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Apr 13
𝐃𝐨 𝐲𝐨𝐮 𝐫𝐞𝐚𝐥𝐥𝐲 𝐧𝐞𝐞𝐝 𝐚 𝐂𝐡𝐢𝐞𝐟 𝐀𝐠𝐞𝐧𝐭 𝐎𝐟𝐟𝐢𝐜𝐞𝐫? 🤖
Maybe.
But most organisations don’t have an “agent title” problem yet.
They have a governance problem.
This carousel breaks down why the CAO idea is gaining traction, why the risks behind it are real, and why most firms still need structure before they need another executive role.
Full article now live on the HOBA Tech blog.
Read it now 👉
hoba.tech/blog/chief-agent-o…
#ChiefAgentOfficer #AgenticAI #AIGovernance #BusinessTransformation #Leadership 🤖
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Apr 9
Just read: "Customer Data Is The New Oil" — incredible insights on business transformation. 🚀 #businesstransformation #businessarchitecture #hoba hoba.tech/blog/data-is-the-k…
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Apr 7
Business transformation fails when leaders confuse buying technology with changing the business. Strategy first. Architecture second. Technology last. 🚀 #BusinessTransformation #DigitalTransformation #Leadership hoba.tech/blog/what-is-busin…
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Apr 7
Business transformation fails when leaders confuse buying technology with changing the business. Strategy first. Architecture second. Technology last. 🚀 #BusinessTransformation #DigitalTransformation #Leadership hoba.tech/blog/what-is-busin…
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Mar 23
🎉We’re proud to share that The Business Transformation Podcast has been listed by Feedspot as one of the Top 3 Stakeholder Management Podcasts.🎙️
A big thank you to our listeners, guests, clients, partners, and wider community for your support.
#BusinessTransformation #StakeholderManagement #Podcast #HOBA
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Mar 23
Know someone who would make a great guest on The Business Transformation Podcast?
We’re always looking for strong voices in:
- business transformation
- stakeholder management
- leadership
- governance
- strategy and execution
Suggest a guest here: hoba.tech/podcast/suggest-a-…
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