Hope, honesty, and resolve should guide the narrative, not despair.
No institution wins by pretending problems do not exist. But neither does it benefit from its own people becoming agents of panic in pursuit of attention and social media clout.
In the civilian world, during a health crisis, doctors understand that managing public confidence is part of the job. Even when a patient’s condition is poor, they do their best to give families hope while remaining truthful. They know that panic helps no one.
It is crazy to see military personnel do the exact opposite when discussing insecurity. If you cannot help reinforce the sacrifices, effort, and risks being taken by your colleagues in the frontlines, the least you can do is avoid amplifying fear and despair with sensational, engagements-chasing tweets.