New vehicle sales fell 6.2% in Q1 2026 — but not every brand felt it equally.
Winners: Acura ( 5.2%), CDJR ( 4.8%), Kia ( 4.1%), Hyundai-Genesis ( 1.2%), Toyota ( 0.3%)
Losers: Volvo (-31.9%), JLR (-30.7%), Audi (-30.0%), Cadillac (-25.5%)
Brand divergence at this scale moves blue sky multiples.
Read the full analysis in the Q1 2026 Haig Report® - link in comments.