In a way they just realized they could no longer really offer us anything we needed. AMD and Nvidia want to sell everything they make for maximum profit (Crypto showed them what was possible), but they can’t do that when gamers have less and less reason to spend big on high-end hardware.
The issue is PC graphics are kind of good enough now, I don’t mean they can’t or shouldn’t get better, I mean they don’t need to in order for the games to become more enjoyable.
The most popular games on the planet all run well on 10 year old hardware, games like Roblox, League of Legends, DOTA 2, Fortnite, Counter-Strike 2, Valorant and the list just goes on.
So without a lucrative path forward here, as least as lucrative as they’d like, they created artificial demand for AI.
unfortunately greedy corporations no longer need us. They just ride the AI bs wave to appeal to investors