The people that have the most immediate success with us on LinkedIn have a few of the same qualities: 1. They’ve had a successful career of 10 years so far 2. They’ve accomplished a lot but haven’t shared it publicly yet 3. They are willing to play the relationship long game 4. They have the resources to work their network and know it can transform their business 5. They care about people and know how to sell If you have all 5 of these, there is a 99% chance that we can help you get new sales from LinkedIn.

What is your best tactic when dealing with burnout? Curious what works for others out there.

So many people trying to use AI to be more efficient in outbound sales and yet it feels like every AI sales tool sounds the exact same. We're coming across an interesting point in sales. Cold outbound is getting harder and harder. People don't want to be dooped into responding to an AI message. It's why personal networks and connections matter more than ever. People will take meetings if they know you and if they trust you, or if someone they know, like and trust... knows, likes, and trusts you. The value of a network has never been more important in B2B sales, and I think we're just at the tip of the iceberg of this. Become known for something, share valuable thought leadership, reach out to people in your network, play the long game, and good things will happen.

Stop asking your board members and advisors "who do you know?" They have 500 things going on and the reality is that they're not going to sit down and think through their network for you. And yet, this is exactly what most companies do when they try to "leverage" their advisors, board members, and investors to generate new business. The conversation usually goes like this: "Hey, can you think of anyone in your network who might be a good fit for us?" "Yeah, let me think about it and get back to you." They never get back to you. Not because they don't care. Because they're running a fund, sitting on 4 other boards, and managing their own business. There are dozens of technologies that claim to solve this... tools that map networks, scrape connections, score relationships. And yet the advisors and execs at the company still don't do anything with the data. Because the data alone isn't enough. Here's what actually works: You do the work FOR them. Instead of asking "who do you know?" - you show up with: "Here are 5 people in your network who are relevant. Here's why each one matters. Which of these should we reach out to, and can you make the intro right now?" You get them to the 1-yard line. You put the specific names, the specific context, and the specific ask right in front of them. The nuance matters too. LinkedIn data tells you more than just job titles, it tells you what someone cares about, what they post about, what industries they're leaning into. That context is what turns a cold intro into a warm one. This is becoming a bigger and bigger part of our business - helping PE-backed and venture-backed companies actually activate the networks sitting dormant around their board tables. Every company and executive has advisors whether they be formal or informal. The ones that win are the ones that stop asking those advisors to do the thinking and start handing them the answer. Happy to share more if this is something you're focused on.

Creating a company fully remote is really hard. You REALLY have to trust your people and that gets harder the bigger and bigger you get. Been talking to a lot of CEO friends recently who are persistent on bringing their people back in 5 days.

Distribution is the new moat

I love how much people don’t like reading AI content. I’ve also never seen anyone generate any real revenue from ai content.

I saw someone who used Claude to build an agent that produced what was probably the worst string of LinkedIn posts I’ve ever seen. As much as you may want to try this, it will only harm you. People aren’t stupid and it’s still so so so so obvious without significant human in the loop.

To executives trying out LinkedIn for the first time, or if you have already been here for a while, there’s something you need to know. LinkedIn doesn’t work the same way as X or Instagram, where you can only post about wins or leverage your brand authority. Over time, people in your network can tell the difference between content that is simply broadcasting authority and content that actually builds trust and creates connection. We believe that the most effective executive presence on LinkedIn is built through relevance. This means creating content that shares real conversations, real experiences you’ve had, and real perspectives that your network actually cares about. Executives that stand out aren’t the ones trying to “win LinkedIn.” Instead, they are consistently providing value for one specific ICP, and sharing their unique perspective with their network.

Probably about 50% of our clients come from word of mouth and 50% come directly from LinkedIn. (We run the same process that we run for our clients.) How the word of mouth works is that a certain executive, let’s say Chris, was never active on LinkedIn. Now they are active, they are providing really good content, and they probably have high up executive friends saying, "Hey Chris, what's going on behind there?" They say go talk to Harris at Linked Revenue. Then the other 50% comes from me just posting. I post 5 days a week (which isn't necessary for our clients) and I share everything. I don't hold anything back. Our business model is execution. I'm happy to give away all the trade secrets about LinkedIn. I have nothing to hold back. Who we work with is a very busy executive that has thought leadership and wants to get it out there but doesn't know how to get it out there. They have: 1. no time to do this 2. sell something very high ticket 3. have a really strong network,  4. and want to be a thought leader in their space. If you have those four things, we can have massive success with you. That's the space that we've really fit in. We work a lot with of top sales professionals of large organizations who are absolutely crushing it through their network, but they need an extra person to pour gasoline on that. Or we work with the founder of a 50 person company that's still heavily involved and they can open more doors than a BDR. To kind of bring it full circle, a lot of people will ask us: Should we hire another BDR or should we get more out of our top executives in the organization? Your top executives are going to get you in way more places than a BDR. And that's our specialty, that's our sweet spot, is utilizing the executives thought leadership network and relationships to get in with places they want to get in with

Pretty awesome experiencing a day at Washington Nationals Park with my wife, two little kids, and my parents. This was our Mother's Day present to my Mom. Thanks to my wife for the idea Baseball played a huge part in my life growing up. I played basically every day from age 4 through college so it's a lot of fun to watch baseball through my kids eyes and also get to see my parents enjoy baseball with my kids. There's nothing quite like going to the ballpark on a perfect day. And I will say it felt good when my Mom asked my son what is favorite part of the day (which included riding on a "choo choo" to get there and eating a hot dog, dip n dots, and drinking lemonade) and he said "the sports." Definitely a Mother's Day tradition I'm hoping we continue every year - creating memories for my kids (and us) with their grandparents. Grateful for days like this.

Chills watching this. Sports are the best.

For years, my only answer to "can you teach me how to do this myself?" was: "That's not what we do." Our business is built for executives with no time. Done-for-you, start to finish. It was never built for the person who has the time and actually wants to learn the system. I'm excited to share that my partnership with Bedford Education has now changed that. This is for the person who wants to learn the system to have success using social media to generate new business AND has the time to execute on it. Grateful that this fantastic group asked me and our team at Linked Revenue to be involved here and I'm so excited for what this organization will become. If you're interested in joining the first cohort on July 20, you can check it out below. learnbedford.com/?utm_source…

I feel like one of my favorite uses of Claude is around 10 pm when I think of a business idea and brainstorm with it. Feel like that’s gotta be really common for the average business owner. Also probably saves their team a lot of pointless slack/teams messages

I think we’re in the overhype cycle of “I can have an AI agent do that” Very many saying this and very few having real results at least on the business development side

I gave a presentation recently to 20 CEOs and this was the number 1 question that came up? "Should we be creating posts from our company page or a personal page?" This is also the biggest mistake I see Executives make. I get it that you want to build up the value of your company, but if you are using LinkedIn to try to generate new businesss opportunities or even to hire strong new talent, you want your executive (or several executives) to be active. A company page is great for sharing things about the team, culture, etc. and looking good when you have x thousand of followers. But the real gold in LinkedIn is finding the people who are engaing with content and messaging them & you will have so, so, so many more people to sift through when it's an individual being active on here.

I feel like good customer service is still a significant competitive advantage in an increasingly AI world. But I wonder if that gap becomes bigger or smaller as AI becomes more and more normal

What’s the best competitor to R2B2? Feels expensive for what it does so curious what others use for specific user website tracking.

If I was 22 years old today and graduating in the next few weeks, here’s what I would do to get a job using LinkedIn: I would go find the most senior executive at an impressive organization who is the growth leader and does sales and figure out what they need support and help with. That would be how I would get a foot in the door. Sales is never going to go away. At the end of the day, people are going to sell to people for high ticket B2B. So I do think sales is still valuable and will always be valuable. Every news article and news big source will say it is impossible to get a job right now. If you don't do the right things, it is impossible to get a job right now. If you show up and act like you care a little bit, it's actually not that hard to get a job right now. So my hot take is that AI is not taking every job. As an example, I'll do interviews, and only 10% of people will send a thank you note after the conversation. My perspective is if you're going to be valuable to our organization, you have to show that you care about clients. Your best way to show that is by showing that you care about the person interviewing you. The bar is so low.

Over the last several months, we've been doing a lot more work with University Advancement leaders to help with fundraising. There is often someone at the University with really, really strong relationships and no time to reach out and keep that network strong. That's been the space we've been able to step in with. We're answering the question of "How can we use our senior most resources to get in with the highest level donors without taking up a lot of their time?" The results have been pretty awesome so far. This is a great, nuanced way to get in with high level potential donors. It's also a lot of fun because I started my career in Higher Ed Consulting at EAB and it's fun to be doing work with these types of leaders. Thanks as well to my newest employee Josh Bailey for joining me on a recent trip to The Catholic University of America

How do we get the world to be like this again?