Helping you understand not only what consumers say and do, but how they feel.
Joined February 2009
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“Organic,” “clean,” and “fresh” are no longer differentiators—they’re expectations.
Consumers want fewer claims and more trustworthy signals.
With 61% prioritizing freshness, trust is the real battleground.
Read more: ow.ly/y6o050Z91MR
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New Report Published: “GLP-1s: Seizing Opportunity in a New CPG Landscape”
Explore insights across Current Users, Prospects and Holdouts, as well as shifting preferences across 12 F&B categories: ow.ly/aKmc50Z7HN0
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May 28
Introducing “Meals 2026: Occasions, Needs and Constraints” — exploring how consumers build meals from a mix of solutions. Understand meals through needs, not dayparts. Link in comments for full details. Contact Melissa Abbott for advanced purchase info.
hartman-group.com/reports/92…
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May 21
The persistent (and pragmatic) benefits of in-store shopping New research from @FMI_ORG and Hartman Group highlights why shoppers still see strong value in the physical grocery experience, even in an increasingly omnichannel world. ow.ly/49no50Z2oFZ
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May 14
New White Paper: “The Practical Future of Food Tech”
AI in food is moving from inspiration to practicality. Consumers care about cost, convenience, time & effort savings.
See how Instacart, McDonald’s and Starbucks use AI to reduce friction. ow.ly/hn1q50YZGVx
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May 13
Consumers in 2027 want practical solutions that improve life now.
Our 2027 Syndicated Study Bundle explores the biggest shifts shaping food, wellness & value:
Q1 Health & Wellness
Q2 Value
Q3 Food Sourcing in America
Q4 Functional Foods & Beverages
ow.ly/8jLA50YWCQx
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Apr 28
New claims are everywhere—but which ones actually matter?
Get a preview of "Claims & Cues 2026" and learn how consumers interpret product signals—and how to respond with confidence.
Watch the 5-min overview. hartman-group.com/reports/15…
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Apr 16
Not all “new” tools outperform proven frameworks.
Our World of Health & Wellness Model has been refined over 27 years of real consumer work—helping brands turn cultural insights into strategy.
ow.ly/3cjZ50YK6rc
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Apr 15
GLP-1s aren’t just changing individual eating habits—they’re reshaping household food dynamics.
Hartman Group’s upcoming report, GLP-1s: Seizing Opportunity in a New CPG Landscape, breaks down what this shift means for the food industry and your business.
ow.ly/gsGL50YJ3gW
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Snacking isn’t just about hunger or indulgence—36% of occasions in 2024 were about optimization: fueling focus, productivity & energy.
We’re exploring how this trend is evolving in our Q2 study, “Snacking 2026: Balancing Purpose & Pleasure.” ow.ly/peSE50YEFlM
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Claims can guide choices—but unclear or unsupported claims can undermine trust.
The new report, "Claims & Cues 2026" from The Hartman Group, reveals which claims build credibility—and which fall flat in food & beverage marketing. ow.ly/FZ4T50YCsHX
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Mar 25
Food & beverage decisions aren’t just planned or spontaneous—they’re both.
Explore our infographic on occasion decision & acquisition timeframes.
Get deeper insights: Eating & Drinking Occasions Landscape 2025 bundle savings.
ow.ly/GkiT50YycWb
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Mar 17
Think corned beef & cabbage is Irish? Most Irish haven’t even tried it! Our expert explains why — plus a traditional recipe from Hell’s Kitchen season 19 finalist Chef Declan Horgan: Oven-Roasted Sugar Pit Bacon with Colcannon Mash. ow.ly/NIow50YuXEm
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Mar 12
On the latest episode of The Curiosity Current podcast, Our CEO, Laurie Demeritt, explores one of the most persistent challenges in food and beverage research: understanding the gap between what consumers say and what they actually do. Listen now: ow.ly/lNBU50YsXBf
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Mar 10
GLP-1 use in the U.S. is rising. Is your business ready? Our upcoming report, “GLP-1s: Seizing Opportunity in a New CPG Landscape,” delivers data cultural insights for CPG brands. Custom data cuts available. Learn more: ow.ly/HMTa50Yrviz
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Snacking is evolving: 28% want nourishment pleasure, 19% seek optimization pleasure—purpose and enjoyment are no longer tradeoffs.
Coming June 30: "Snacking 2026: Balancing Purpose and Pleasure" from Hartman Group. hartman-group.com/reports/18…
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Feb 25
GLP-1s are reshaping the food & beverage landscape—and this is only the beginning.
Our new white paper explores how GLP-1 adoption is changing consumer behavior, category dynamics, and what “value” means for food brands. ow.ly/o9ro50YlhJ5
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Feb 17
Early signals from “Claims & Cues 2026”:
Consumers question claims — yet rely on them.
Claims aren’t just proof… they create meaning.
See which food & beverage claims are shaping perception in 2026: ow.ly/Pkof50YcWij
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Today’s path to purchase is far from linear. Digital food shoppers navigate multiple platforms, diluting traditional brand influence.
Our latest report, "Food and Technology 2026: The Digital Food Culture Gap", is now available
ow.ly/KVTq50Y7Ocn
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Jan 22
Join us Thursday, January 29 for a free live discussion on all things food tech! Attendees will get an exclusive look at top insights from our latest report, followed by a Q&A session with Hartman Group's experts.
Register here: bit.ly/4t9Vq4f
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