I'm a few weeks into the role and already convinced: the @LPGA is one of the most under-leveraged storytelling opportunities in sports.
World-class athletes. Global reach. A fanbase that's passionate and growing. The infrastructure is there โ what we're building now is the content and engagement engine to match it.
When I told my 7-year-old daughter I was leaving Dude Perfect, I lost major cool points for about 10 minutes. Then I told her I was joining the LPGA โ and she lit up.
That moment pretty much captures everything Iโm striving to do in this role. Build a league that the next generation of fans, especially young girls, actually care about and feel connected to.
On Thursday morning, I was following Nelly for a few with @NoLayingUp.
Par-3 4th hole, Nelly leaves her tee shot short of the green. The crowd audibly gasped when it looked like her chip was gonna come up short, too.
Her ball barely dribbled onto the green and about 30 seconds later...those groans turned into cheers as it finally came to rest a couple feet from the hole.
Told @AJVoelpel, remember that par come Sunday afternoon.
Who else gasped on that final putt? ๐โโ๏ธ๐โโ๏ธ
@NellyKorda wins the @uswomensopen and her second major title of the season in dramatic fashion!
In one of my favorite projects ever for @TheAthletic, I was lucky enough to spend a day with Charley and her family in Burton Latimer, England.
If you're wondering why Charley is the way that she is, you can read that feature here, for free: nytimes.com/athletic/6879101โฆ
Massive, massive Friday/Saturday from Nelly to completely flip the script heading into a potentially career defining Sunday.
The stars are aligning for an all-timer tomorrow.