The health & fitness industry’s only global, not-for-profit trade association working to grow, promote, and protect the industry.
Joined February 2009
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This week, 130 health club operators, studio owners, supplier partners, and advocates came together in Washington, DC, to advance policies that support healthier communities, lower healthcare costs, and a stronger, more resilient nation.
Read more 👉hubs.ly/Q04l6t390
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Today, 130 industry leaders met with policymakers in over 110 meetings across Capitol Hill, making the case that physical activity belongs at the center of America's preventive health strategies, not on the margins of it.
#physicalactivityisprevention #hfaflyin
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On day two of the HFA Fly-In, over 100 industry leaders gathered to align around how to communicate physical activity as a federal policy priority.
Tomorrow, we head to Congressional offices to demonstrate how the industry can help solve a national health and cost challenge!
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The 2026 HFA Fly-In & Advocacy Summit kicked off tonight in DC with an opening reception bringing together industry leaders, partners, and stakeholders ahead of the formal Advocacy Summit programming. More to come!
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This #NationalPhysicalFitnessAndSportsMonth, HFA's advocacy led to sixteen state governors officially declaring May as Physical Activity Month, encouraging their state's residents to get moving!
States include: NJ, WA, IL, DE, MI, WV, ND, MN, SC, VT, GA, MT, TX, CO, MD, MA, CA
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GLP-1s are dominating health headlines, but a critical part of the conversation keeps getting left out. New research shows that without structured exercise as part of the treatment plan, patients may not just be losing fat, but muscle as well.
Read more: hubs.ly/Q04jlQX20
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GLP-1 medications are transforming obesity treatment, but up to 40% of the weight lost can be muscle mass. New research is showing how strength training needs to be a necessary part of treatment plans to prevent muscle loss.
Read more:hubs.ly/Q04hLTYV0
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Holistic health services have become an imperative in fitness facilities.
Read case studies on two different facilities that are expanding their value proposition with holistic health services ➡️ healthandfitnessbusiness.org…
#HealthAndFitnessBusiness
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23 Jul 2025
Simple, transparent cancellation methods are crucial. But the FTC's click-to-cancel fell short in its execution. Learn why the rule was challenged & how we're working with state legislatures to develop laws that protect consumers AND fitness businesses 👉 hubs.ly/Q03yxXgL0
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Learn more: healthandfitness.org/overtur…
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A new issue of #HealthAndFitnessBusiness is NOW LIVE ‼️ ⬇️
hubs.ly/Q04gRTx00
It's all about wellness... that sticky little term that's evolved from a peripheral buzzword into the fitness industry's central value proposition.
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New research spanning nearly 80,000 people confirms exercise reliably reduces depression and anxiety, and researchers are calling on doctors to start prescribing it like medication.
Full story: healthandfitnessbusiness.org…
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Physical activity is a proven form of preventive healthcare, yet one of the most underfunded.
In this @InsideSourcesDC op-ed, our Chief of Staff makes the case that Washington doesn't need a new solution... It needs to scale one that already exists ➡️ hubs.ly/Q04f-cnY0
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Mark Fisher, co-founder of Business for Unicorns, says the fundamentals of effective marketing haven’t changed. Patience and persistence still matter most, continually guiding your audience toward action.
Read more: hubs.ly/Q04fQ21N0
#HealthAndFitnessBusiness
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This year's HFA Fly-In & Advocacy Summit is uniquely designed as a strategic positioning effort to elevate the industry’s role in national health policy.
Learn more about our Fly-In: healthandfitness.org/events/…
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Fewer than 1 in 4 children meet recommended daily activity levels. Fitness facilities across the country are working to combat this crisis, and now the national conversation is catching up to the work our industry does every day!
Happy National Physical Fitness & Sports Month💪
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How did Burn Boot Camp scale to 400 locations... and land Kevin Hart as an investor? 💥
Read the full story on the brand’s rapid rise: hubs.ly/Q04f3F-g0
#HealthAndFitnessBusiness
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At #TheHFAShow, financial experts from Bank of America, Houlihan Lokey, TSG Consumer Partners, and Princeton Equity Group broke down what institutional investors are looking for in fitness 👉 bit.ly/4mWC9QO
#HealthAndFitnessBusiness
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NJ Senate has advanced a bill that would prohibit the enforceability of all liability waivers signed at health clubs and effectively make them void in court 😟
HFA is on the ground, but legislators need to hear from YOU: healthandfitness.org/advocac…
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With visitation rates 20% above pre-pandemic levels and a $9.99 membership that has evolved into a full-service platform, private equity says institutional interest in HVLPs has never been higher.
Here's why: hubs.ly/Q04dn7200
#HealthAndFitnessBusiness
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April is National Pickleball Month, established by @USAPickleball to celebrate the fastest-growing sport in the US!
🏓 7.6 million club members played pickleball in 2025, according to our 2026 US Health & Fitness Consumer Report
📈 Member participation has jumped 250% since 2021
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💯 What’s particularly notable is how often these individuals play, with 65% hitting the court weekly. That's the highest habitual participation rate of any fitness activity we track!
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Dive into more pickleball trends ⬇️
Access the full 2026 US Health & Fitness Consumer Report: healthandfitness.org/2026-us…
Access the full 2025 Fitness Industry Benchmarking Report: healthandfitness.org/2025-fi…
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