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Heart Mind Strategies @HeartMindStrat

A research-led consulting firm that uncovers how people think, feel make decisions, and helping clients apply these insights to achieve their goals.

Joined June 2015
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What's the big deal about qualitative research anyway? When is data not enough? Darren Bishop shares a cautionary tale of over-reliance on quant data, and shows the power of qual to get the real story. 📼Watch video here: hubs.la/Q03qX7-P0

Go Beyond Numbers: Power of Qual - Heart Mind Strategies

View our "Go Beyond Numbers: Power of Qual" webinar on demand! Learn about online insights communities and how they can guide your strategy.

heartandmind.us
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🔐Data security isn't just an IT issue anymore. It's a brand issue. hubs.la/Q03n9dF00
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🇺🇸🎓The future of the Department of Education is at a crossroads as calls to scale back the federal government grow louder in Washington. Get all the data and the full story in our latest blog: hubs.la/Q03lHbc80

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With no clear majority, the debate over the Department of Education is far from settled. Where do you stand on the future of federal education policy?
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Supporters say the Department ensures equal access and national standards. Opponents argue for local control and less federal bureaucracy.
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Subgroup surprises: married people and households with children are more likely to support shrinking the Department than singles or those without kids.
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The divide runs deep-by party, gender, race, and even marital status. Republicans and conservatives favor reduction; Democrats and liberals want expansion.
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Our latest survey shows Americans are almost evenly split: 47% support maintaining or expanding the Department, while 43% want to scale it back or eliminate it.
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📓School choice is reshaping education in America. Recent laws in South Carolina and Texas show parents demanding control over their kids’ schooling. hubs.la/Q03lj6R50

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Learn how these states are the latest converts and why school choice could unite us all.
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School choice isn’t just policy; it’s a movement for fairness and quality education for every child.
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Parents want options: private, charter, online, homeschool-you name it.
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A new survey finds 57% of Americans support school choice-across party lines and demographics.
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🏭 Manufacturing companies are setting their sights on building more domestic operations, but how does the average American feel about new factories in their hometown? Spoiler alert: it's not as clear cut as you think. hubs.la/Q03jY86j0
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The decision-making funnel is old news. People (and organizations made up of people) make choices. And the path to choice is a complex journey. Check it out: hubs.la/Q03jv1zg0 #PowerOfChoice #HumanChoice #ChoiceJourney
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Darren Bishop, our Travel Tourism practice lead, is speaking at @ATMDubai next week! Darren is lending his expertise to a panel on gaming and global tourism in the session "Gaming the Future." If you're at #ATM25 go see Darren on the Future Stage next Monday! #ATMDubai
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💡 See how we helped a historic power brand refresh and strengthen its brand positioning and community presence: hubs.la/Q03f4d9-0 #EnergyProviders #PowerfulPartnerships
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🔍 Industry Spotlight: Energy Working with utility providers to engine and fuel associations, Heart Mind has provided insights and strategies to navigate energy transitions and stakeholder needs. Check out our work: hubs.la/Q03f4fW50 #Energy #EarthDay2025 #MarketResearch
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📸As backlash against the impacts of tourism was growing in some European vacation spots, Mallorca wanted to promote their Responsible Tourism Pledge to attract more international visitors. See how: hubs.la/Q03g5QhJ0 #ResponsibleTourism #ChoiceMaking
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🚨 Tariffs are back on the table. Is your pricing strategy ready? hubs.la/Q03h1HWk0 #PricingStrategy #PortfolioOptimization #Tariffs #MarketResearch
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