The future of KFI looks uncertain right now.
This year could turn out to be one of its most challenging in recent times. Apart from
#ToxicTheMovie, there are no major star-driven releases on the horizon to generate excitement and bring audiences back to theatres.
What is even more worrying is that many films made by newcomers and emerging filmmakers, despite receiving positive reviews and appreciation from those who watch them, are struggling to attract audiences.
Good content alone is no longer guaranteeing footfalls.