All of this is true about AI right now:
Fascinating. Disturbing. Overhyped. Equally important. Genuinely game changing.
Tinkering, learning, building, playing... ya, it's probably not optional anymore.
And I've been doing all of it.
Building agent workflows. Automating responses. Testing tools that promise to make everything more efficient, more scalable, more impactful.
The potential is real.
But here's the tension I can't shake:
As someone who teaches hospitality and helps businesses create unreasonable welcome experiences, I'm watching the world rush toward artificial connection.
And I wonder if we're missing the biggest opportunity hiding in plain sight.
Because here's what artificial can't do:
It can't feel the pause that means more than the answer. It can't decide in the momentthat this specific human deserves my full attention right now. Give someone the space to realize they are beloved.
That's hospitality. And it requires presence.
It can be wildly inefficient. Completely unreasonable.
But also...Unforgettable.
Here's what I believe about 2026:
The businesses that learn to use AI for efficiency, all while doubling down on unreasonable human hospitality, are going to win.
Not AI instead of hospitality. Not hospitality instead of AI.
But as the world zigs toward artificial intelligence...
The zag toward genuine human connection isn't just important.
It's the competitive advantage almost nobody is talking about.
Play with the tools. Learn the workflows. Build the agents.
And then go write a handwritten note. Make the unexpected call. Create the arrival moment nobody forgets.
In a world full of artificial connection, being unreasonably human is the most revolutionary move you can make.
That's the zag. 🧂