Marketing Senior Lecturer, Consumer & Services Researcher, Motorsports Fanatic.

Joined May 2011
56 Photos and videos
Enjoying a visit to the University of Sussex for Alternative Paths: The Business and Modern Slavery Research Conference 2024. Very interesting insights! Cool campus too …
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apple.news/AIJ3GBJU7Rberh7TF… "The families of officers are often forced to move around the country every two or three years, and often have little to no choice on where they live." Not just officers. ALL army families. And I don't see why this means officers should get bigger homes.
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In the queue on the BA.Com website, waiting to 'live chat' with an agent. I was no. 61 in the queue, then 59, then 58, 57, 59, 60... It's all well and good telling to 'hang in there' @British_Airways but there seems to be something wrong with your system.

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Helen Bruce retweeted
We are hiring a Senior Lecturer in Marketing at @LumsMarketing @LancasterManage. If you’re interested in applying, please see the advert below and feel free to get in touch if you have any questions. hr-jobs.lancs.ac.uk/Vacancy.…
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Found myself literally bowling alone today. Only because the children did a runner to the arcade machines while my back was turned (so I could take my shot). Not sure what that says about my social capital, but I was a bit surprised when I turned around.
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Wowee … decided to treat the children and myself with a stop off at a place with ‘Heavenly’ in the title. The hellish customer experience sent my stress levels to nuclear! Rebrand needed, I think 😂 @hdukofficial
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Helen Bruce retweeted
Give it a moment
The greatest Wikipedia edit of all-time.
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Come to Lancaster! Meet the super-friendly team on the Marketing stand. @RobotTheory @LumsMarketing
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Helen Bruce retweeted
Good times with @ChakRonika and @HelenLBruce!
Working hard at an international conference with esteemed academics #downtime #wetfeet #oysters
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Working hard at an international conference with esteemed academics #downtime #wetfeet #oysters
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Caption this: what happened next? ⁦@hughnwilson⁩ ⁦@ChakRonika
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Thrilled to report that all the papers in a Journal of Services Marketing SI on the effect of the physical context on CX, guest-edited by myself, @EwaKrolikowska and Tara Rooney, are now available on the journal’s early cite pages. Check out our editorial: emerald.com/insight/content/…

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Helen Bruce retweeted
SAVE THE DATE! Please join us for this exciting seminar by Joel Hietanen on 26th May 2023, 11:00am in @LancasterManage @LumsMarketing. You can find more details and register below. eventbrite.co.uk/e/research-…
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Helen Bruce retweeted
Thanks to @RachAshman for visiting us in @LancasterManage to deliver her recently published @BJM_BAM paper about the experiences of employed mums during the pandemic. It was a great session! Thanks also to @HelenLBruce 4 organising the event where there were crudités aplenty.
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Went to my dentist today to pick up my whitening kit. His (my dentist’s) instructions included the words “once you’ve applied the gel you can do what you’d normally do of an evening, watch TV, ironing, sewing”. I mean, how else could I possibly spend my time? Heaven help women.
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Well done, @Argos_Online! You left it right until the last minute to cancel our order (which we placed in March). Thanks for looking after our money all that time. So kind of you. Now, how do we console our daughter, whose birthday that particular order was for?
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Helen Bruce retweeted
This was an intense, emotional & very memorable research project to be part of - a joyful and affirming network to be part of! Thank you to the CRIS Collective @SocialImpactSIG @cci_lancaster
Delighted our new @SocialImpactSIG paper is now online! This was a truly collaborative project featuring #poetry as a mechanism to develop an 'ethics of collective academic care' and emerged from our @Acad_Marketing 2021 online workshop emerald.com/insight/content/…
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Delighted our new @SocialImpactSIG paper is now online! This was a truly collaborative project featuring #poetry as a mechanism to develop an 'ethics of collective academic care' and emerged from our @Acad_Marketing 2021 online workshop emerald.com/insight/content/…
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