Learn how Melissa Ben-Ishay, founder of
@bakedbymelissa, transformed her bite-sized cupcake concept into a beloved national brand while staying true to herself and her mission. 🧁
In her conversation with
@ElizabethGoreUS , co-founder and president of
@HelloAlice, one of our PayPal partners, Melissa shares practical lessons on what it takes to grow authentically as a founder.
💡 Delegate to focus on what matters most.
💡 Choose sales channels based on where your customers prefer to buy.
💡 Listen to your customers and let their feedback shape your product decisions.
💡 Surround yourself with people whose strengths complement your own.
A must-watch for any founder building from the ground up. Watch the full interview here:
bit.ly/4bI0eqX
Disclaimer: The opinions expressed in this video are those of the speakers, and not the sponsor, PayPal.