DAIVID is a #CreativeEffectiveness business. We've trained an AI in attention and emotions to predict ad effectiveness
A P&G campaign for the 2014 Winter Games featuring a mum is the most emotionally engaging Olympics ad of all time.
England football star Jude Bellingham is lighting up the Euro 2024 ad stakes with his Adidas ad seen as top emotional one so far.
People are less likely to trust political content posted on TikTok and find it more confusing than other digital channels.
World Cup 2014 advert "Winner Stays" is the most exciting Nike Football ad of all time, according to a study by Daivid agency.
Ogilvy UK Vice Chairman Rory Sutherland has joined global creative effectiveness platform DAIVID as a Strategic Advisor.
Creative effectiveness platform DAIVID has enlisted the services of Ogilvy UK Vice Chairman Rory Sutherland as Strategic Advisor.
CeraVe and the NFL were the big brand winners of last night's Super Bowl 58, according to creative measurement firm Daivid.
DAIVID today announced that its EMEA MD Barney Worfolk-Smith has been promoted to the role of Chief Growth Officer.
An Uber Eats campaign warnING about the dangers of running out of treats on Halloween night is the scariest ad of all time - DAIVID survey.