#Eventprofs, Wearer of All Hats, Speaker, Fire Starter, Advocate, Paradigm Hater, Assn. Event Manager,

Joined February 2012
342 Photos and videos
I thought I was successfully stepping away from event planning, but they’re dragging me back in so who are the young leaders on creative education formats and please do not recommend somebody that was popular 10 years ago. #eventprofs
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My favorite thing overheard at the ASAE Annual Meeting just now: “we have the Cadillac of lanyards.” Get deal done sales rep.
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So cue the setting up the auto forward to a folder rule for #ASAE26 vendor solicitations. If you have something genuinely new in tech - hit me up here. I will check it out - but no way am I reading these emails. #eventech #eventprofs #associations
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If you have a US event that relies on international travelers... I feel for you right now.
Las Vegas lost two events accounting for almost 40k visitors in February. Convention traffic down almost 20%
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I am likely moving to Blue Sky - if you DM and I don't respond, it is likely because I am not here. Likely.
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Kyle Hillman, CMM retweeted
I spoke to an expert in tech pricing. They told me how technology companies in the event industry purposely leave out the most needed features to inflate pricing. Blaming it to 'complexity' to boost sales. Then it all turns out into 'let us help you reduce stress' marketing. That approach is systematic in many other supplier areas where unfair competition, price gauging, multi-year contracts are erased by macarons and double decker booths at trade shows. You care for the industry and planners, show it! Especially during the most infaltionary years in decades. Here is what planners want:
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In-person events for a virtual platform was always interesting to me.
Interesting move: Zoomtopia in-person is invite only this year. You can’t purchase a ticket. You can only follow the event online on Zoom Events. Very interesting move. I remember Zoomtopia ‘22 with booths, Cvent partnership and Timbaland.
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Kyle Hillman, CMM retweeted
The problem with many eventtech company is that they raise $10/15M and instead of spending on the product, they prefer to waste them on clueless sales people who send random messages and leave voicemails to lists acquired on the internet. No marketing, no relationships, no strategy. Just an urge to drive revenue.
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A few observations from the ASAE show floor. 1.) knd of surprised when I asked twice - can I see the software solution in action - and they say not at the show, but we can set up a time later. That's likely not to happen. Work is going to take over, and I am here and present.
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I found one vendor I was ready to sign up for. He was like “I will follow up later” and off I went to view other products that compete against his. If you are paying for a booth, be prepared to do deals.
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5.) I went to a Hyatt evening reception, and a salesperson from another chain cornered me and kept talking about their property, which was not a Hyatt property. Maybe it was a normal practice, but it felt icky. Don't do that.
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Kyle Hillman, CMM retweeted
The trend for mystery trips is on the rise — but your destination doesn’t have to be a secret to be a surprise. We reveal how event planners can inject the unexpected into their next off-site meeting. hubs.li/Q02KcSfk0 Produced in partnership with @arizonatourism
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Kyle Hillman, CMM retweeted
Many event planners are going Open to Work on LinkedIn. I cannot recommend enough hiring them for whatever you have going on. Operations Project management Customer success These people are incredibly gifted and don’t flinch when presented with the most challenging task. Hire a planner.
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The planner in me wants to scream right now. Just open the other doors. @ASAEcenter
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Peaked? Maybe? I hope it is being reimagined. The framework that made companies chase their own bigger and better conference has changed.
Alright folks. - I have 3 new free event marketing frameworks - Also one company has CUT back events citing shrinking sponsorship. Has the event industry growth peaked? Tomorrow in my newsletter! You in?
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However, the model has to change. Maybe it is in selling data. Maybe CVBs need to change focus to sponsoring small and medium events. Maybe it is nontraditional venues and smaller footprints. But the framework that made events work is broken. So I guess it is a peak.
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But it is weird to say we hit a peak when consumers want more. It is just how do you make the numbers work anymore if you aren't the big “summer blockbuster”?
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