I spoke to an expert in tech pricing.
They told me how technology companies in the event industry purposely leave out the most needed features to inflate pricing.
Blaming it to 'complexity' to boost sales.
Then it all turns out into 'let us help you reduce stress' marketing.
That approach is systematic in many other supplier areas where unfair competition, price gauging, multi-year contracts are erased by macarons and double decker booths at trade shows.
You care for the industry and planners, show it! Especially during the most infaltionary years in decades.
Here is what planners want: