Billion-dollar bids are already on the table, the NBA is committing more than $3bn, and £10m is going into UK grassroots.
A London kid just won the NBA title. The only question now is how many follow him.
Watch this space…
Jalen Brunson left $113m on the table.
And it bought the New York Knicks their first NBA title since 1973 – inside the most-watched Finals since the Michael Jordan era 🧵👇
Brunson's financial sacrifice has left a major imprint, not just on @nyknicks, but the @nba and 🏀 landscape as a whole.
▶️ Most-watched Finals since 1998
▶️ Up 116% on last year.
▶️ Game 4 the most viral NBA game ever
▶️ More than 8 billion social views across the series.
The last Knicks team to win it all, in 1973, had Walt Frazier and Earl Monroe.
52 years on, they watched this group finally end the wait.
And Brunson's altruistic act had everything to do with it.
Full piece for @skysports 👇
skysports.com/nba/news/36244…
OG Anunoby just delivered the single biggest moment in British basketball history and he knows how much it means.
In the era of minimal attention spans and the need for clips to grip you, the boy from Harlesden's tip-in with 1.2 seconds on the clock to complete the largest comeback in NBA Finals history had all of the ingredients.
His coach called it "the most iconic shot in New York basketball history", a teammate called it the "right hand from God".
All during the most-watched NBA Finals since Michael Jordan was hooping. This is major news, and part of the start of the explosion of basketball in the UK. Full piece for @SkySports below.
skysports.com/nba/news/36226…
Another meeting discussing the plans for NBA Europe took place in Switzerland today with FIBA, NBA and Euroleague Basketball all in attendance.
Discussions were described as “constructive” in a statement, with the next meeting scheduled for early next month.
What a week for NBA Europe. Genuinely mad.
Quick thread on what actually happened – and why Real Madrid staying in the EuroLeague doesn't end the story 🧵