Everything you need to know ahead of a historic week for Pro Football Ireland in San Francisco for Super Bowl LX, which culminates in the first Irish led Super Bowl production since the 1990's and first in-stadium Irish production ever from Virgin Media:
PRO FOOTBALL IRELAND SET FOR SUPER BOWL LX, BIGGEST WEEK OF COVERAGE TO DATE
January 30th, 2026
SANTA CLARA, CA - After a historic year for the NFL across the island of Ireland, the eyes of the league is firmly on Super Bowl LX in California, which takes place on Sunday, February 8th between the AFC Champion New England Patriots and NFC Champion Seattle Seahawks. Pro Football Ireland will be on site in the Bay Area for the duration of the week, with an unprecedented level of coverage.
For the third consecutive year, Pro Football Ireland will emanate from Super Bowl Media Row at the Moscone Center in central San Francisco, with both live and pre recorded content available throughout the week. Viewers and listeners can expect a variety of different guests during this period, with a full slate of content available until Super Bowl Sunday.
It wonât just be Super Bowl Media Row. Pro Football Irelandâs team will cover and analyse NFL Opening Night from San Jose, the newly changed NFL Pro Bowl Games and NFL Honors throughout a packed week, with expert coverage presented by Pro Football Irelandâs principal partner,
@sbk.
On top of this, we wish the very best to Virgin Media Television, who will carry Super Bowl LX on Irish television - making it the first ever in-stadium broadcast from an Irish outlet and the first Irish broadcasting of a Super Bowl since the early 1990âs. Pro Football Irelandâs Michael McQuaid will be joined by Jeff Reinebold in Leviâs Stadium on Super Bowl Sunday, with an additional crew back in Dublin to report throughout the game, which is live and free on Virgin Media One.
Pro Football Irelandâs Michael McQuaid:
âWe take pride in not only the work that we produce, but the position that we find ourselves in after under five years in the marketplace in Ireland. Our output at Super Bowl LX reflects a changing dynamic post NFL Dublin Game and our sole focus is to bring the game closer to an Irish cohort of fans throughout Super Bowl week in California. It has been a historic season, where PFI has continued to cement itself as the market leader in Ireland for American Football. Just last week, we hosted three live events across the island of Ireland, with nine events taking place since August alone.â
âWe have also provided fans with coverage from every NFL International game, including PFI talent serving as the lead analysts on Virgin Media Television, to attendance and work at events that include the NFL Scouting Combine, the NFL Draft, the College Football National Championship and namely our partners in the Aer Lingus College Football Classic. We believe that we offer something that is fan centric and accessible for everyone - and we canât wait to get to California.â
Pro Football Irelandâs Mark Hogan
âWe canât wait to turn Super Bowl Sunday into Super Bowl Week once again for Irish football fans, with wall-to-wall coverage anchored from San Franciscoâs Moscone Convention Center. It gives us great pride to be Irelandâs most established outlet on Radio Row, as we take up residence for our third straight year - and once again, weâve gone all out to raise the bar.â
âExpect daily podcasts covering every facet of the game, with current and former players dropping by, alongside some of the most respected voices in football and media. The lads will bring the craic in a way only they can, while bringing fans as close to the action as itâs possible to be from home. For hardcore Irish football fans, this is simply the only place you need to be all Super Bowl week.â
PFIâs Audio & Video Super Bowl Coverage includes:
Sunday February 1st
PFI from the San Francisco Bay Area [10pm Ireland]
Monday February 2nd
NFL Opening Night in San Jose [Content Time TBC]
PFI from the San Francisco Bay Area [10pm Ireland]
Tuesday February 3rd
PFI from the San Francisco Bay Area [10pm Ireland]
Wednesday February 4th
PFI on Super Bowl LX Media Row [10PM Ireland]
Thursday February 5th
PFI on Super Bowl LX Media Row [10PM Ireland]
Friday February 6th
LIVE: PFIâs Super Bowl Preview [7PM Ireland]
LIVE: PFIâs Jeff Reinebold Show [8PM Ireland]
Saturday February 7th
Jeff Reinebold Show Super Bowl Picks with SBK [9AM Ireland]
MMFB Super Bowl Special [9AM Ireland]
Sunday February 8th
JR Mahonâs Super Bowl PFI Gameday [9AM Ireland]
Super Bowl LX [Virgin Media One, 11PM Ireland]
Postgame video and audio TBC
Additional interviews and information will be confirmed in due course.
Fans can listen to Pro Football Irelandâs Super Bowl offering by searching âPro Football Irelandâ on their favourite podcast provider, or watch on social media by searching the same term.