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Joined June 2010
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Jun 12
Consumer confidence just dropped to its lowest level since June 2022.
One-third of consumers cited gas prices unprompted. 30% cited tariffs.
Buyers don't make the largest purchase of their lives when they feel financially squeezed.
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Jun 11
Annual inflation is now at 3.8%. Core sits at 2.8%.
What started in energy is spreading into the broader economy. Economists are calling it "inflation contagion."
Higher bond yields mean higher mortgage rates. The affordability momentum from Q1 just hit a wall.
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Jun 10
Real estate lost 5,400 jobs in April.
In a low-volume market, what you keep matters as much as what you close.
The agents positioned to last through this cycle are the ones who stopped giving away 30% of every commission.
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Jun 9
56% of agents view private listing networks unfavorably.
33% say they should be eliminated entirely.
When you limit the audience, you limit the price. The agents closest to this industry already know that.
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Jun 8
The listings won at kitchen tables belong to the agents who earned them.
Not to platforms. Not to portals. Not to whoever controls the infrastructure.
That distinction is being tested right now — and every broker in this industry has a stake in the outcome.
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Jun 5
Most agents focus on compensation.
The bigger question is what happens to that money after the closing. Marketing. Lead generation. Brand building.
The agents thinking long term tend to look at the whole equation.
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Jun 4
AI is now expected in every real estate transaction.
What it can't replace: the agent who knows the market, knows the client, and knows how to close.
The model that supports that agent matters more than ever.
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Jun 4
The model that supports the agent is everything right now. Learn more: homesmart.com/summer26/
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Jun 3
The best brokerage transitions are the ones clients never notice.
No disruption. No confusion.
No interruption to active business. That's usually a sign the systems behind the scenes are working.
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Jun 2
64% of buyers fear AI may recycle unverified information.
68% said labeling AI usage on listings and mortgage recommendations should be required.
Speed is expected. Accuracy is what builds trust.
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Jun 1
Every agent builds their business differently.
How they market listings, promote their brand, and serve their clients should reflect that.
The future of real estate should be about giving professionals the flexibility to do what works best for their market and their clients.
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May 29
The MLS is infrastructure — not a product.
It was built to help brokers and agents cooperate, share listings, and create transparency for consumers.
When infrastructure starts acting like a product, the agents who created the value are the last ones to benefit.
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May 28
The agents building the strongest teams aren't waiting on their brokerage's brand. They're building their own. The model has to support that.
May 28
Team branding is no longer a marketing option—it’s a competitive business asset. 🏛️📈 Discover how a scalable brand framework drives inbound leads and why aligning with models like @HomeSmartIntl supports true brand independence.
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May 28
Pending home sales just hit their highest level since February 2023.
Buyers aren't waiting for perfect conditions anymore — they're adapting to the market that exists.
The market didn't suddenly improve. The mindset did.
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May 21
The real estate teams pulling ahead right now aren't just closing more deals. They're building brands that attract clients, recruit agents, and compound over time. Production gets you to the table. Brand keeps you there.
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May 18
In a market where every transaction matters, brokerages can lose themselves chasing agent count instead of building the right environment for agents to succeed. 'Meet the agent where they're at — and stop assuming everybody wants to do 100 houses a year' -Stacey Onnen, HomeSmart
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May 18
Great lending partnerships come down to three things: communication, support, and execution. 'Guild's service-first approach and local execution made them a natural fit for our agents across the country.' — Carol Perry, HomeSmart
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