The #1 leadership podcast people turn to when they want to learn how to lead. Founded by @DavidNovakOGO, former CEO of @YumBrands.

Joined January 2017
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Olympic gold medalist Shawn Johnson and former NFL player Andrew East didn’t follow a playbook. They started posting, experimenting, and figuring it out as they went. Now they’ve built an audience of over 12 million people. From elite sports to building a media company in public, this is the real story behind it. Watch Now: youtu.be/VRJfXknUezU
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It’s OK to push your most talented people a little harder. It shows the whole team that even the best can work hard to be better. Coach Calipari shares his story of coaching Karl-Anthony Towns in college. John Calipari - Head Basketball Coach of Arkansas Razorbacks
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Steve Kerr breaks down what actually separates winning teams in the NBA and it’s not just talent. The best teams are the ones that adapt quickly, adjust constantly, and use information better than everyone else. In a league where everything changes fast, the edge belongs to whoever can evolve in real time. Steve Kerr - Warriors Head Coach
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Creative breakthroughs aren’t magic. Sometimes, it’s a matter of showing up curious, asking new questions, and just trying to solve your problem. Bobbi Brown - Founder of Jones Road Beauty Watch the full episode: youtu.be/d9PhZDoz2wU
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Owner and President of In-N-Out: “I want to hold true to the things that brought us to where we are today.” Lynsi Snyder runs all of her decisions through the filter of “what would my family want” — yet she’s faced much criticism from loyal customers about her recent announcement that her family is moving from their California roots to Tennessee. Even amidst the pushback, she’s stood firm. Lynsi KNOWS what drives her decision making. Do you? Full conversation: youtu.be/N8en_7GcfX4
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Early in his career, Lowe’s CEO Marvin Ellison felt pressure to fit in and lead like everyone else. It didn't work. His biggest breakthrough came when he stopped trying to be someone he wasn't and leaned into his own strengths and perspective.
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Service and generosity isn’t just for customers. Extend that hospitality to your employees, partners, and vendors — so everyone feels welcome doing business with you. David Lafitte - CEO, Tecovas Watch the full episode: youtu.be/-XCa_VLvESI
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A peanut butter and jelly sandwich became a billion-dollar brand without traditional advertising for 20 years. No massive ad campaigns. No early hype. Just athletes, locker rooms, and culture doing the work for them. Mark Smucker breaks down how Uncrustables quietly became one of the most powerful food brands in America. Don't miss the full convo: youtu.be/uj53JEJwHco
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Andrew East believes the healthiest kind of vulnerability happens *after* you’ve had time to process what you’re going through. Live the lesson first... then share about how the experience shaped you. Don't miss our full convo: youtu.be/VRJfXknUezU
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Nobody is 100% ready for the job on day one, including you. The leaders who thrive anyway know exactly where they're strong and where they need help. Damola Adamolekun - CEO, Red Lobster Watch the full episode: youtu.be/zIEWigGv53E
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Some of life’s best moments are totally unplanned. Including…naming your brand? (Honestly, avoiding ‘Backyard Stuntman’ was definitely a win. 🤣) Dude Perfect Cofounders Tyler Toney and Coby Cotton Watch the full convo: youtu.be/loqO5ScjqSU
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How Leaders Lead retweeted
Olympic gold medalist Shawn Johnson and former NFL player Andrew East didn’t follow a playbook. They started posting, experimenting, and figuring it out as they went. Now they’ve built an audience of over 12 million people. From elite sports to building a media company in public, this is the real story behind it. Watch Now: youtu.be/VRJfXknUezU
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What does it actually feel like to win Olympic gold? According to Shawn Johnson, it’s one one the most incredible moments imaginable... but it also comes with unexpected emotions. After spending years chasing one goal, she found herself asking the same question many high achievers face: “What now?” Don't miss the full episode: youtu.be/VRJfXknUezU
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Shawn Johnson spent years chasing Olympic gold. Then she won it... and the feeling wasn't what she expected. Today on How Leaders Lead, Shawn and her husband Andrew East (former NFL player) share what happened after the medals, the spotlight, and the stadiums faded and how that journey led them to build a community of more than 12 million people. This episode might change the way you think about success. Watch now: youtu.be/VRJfXknUezU
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Oz Pearlman once performed in front of several thousand people…and everything went wrong. Smoke filled the stage. He couldn’t see the audience. Not even his own hand. And he still had to perform. Sometimes leadership is surviving the moment when nothing goes your way.
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If you’re going to take a big swing and risk a big failure, make sure it’s coming from a place of personal conviction (not from someone else’s advice). Eric Church - CMA Entertainer of the Year and a 10-time GRAMMY nominee Watch the full episode: youtu.be/go0zTWWdMjc
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Ulta Beauty CEO Kecia Steelman says some of the most powerful leadership moments come from simply telling someone: “I see something in you before you see it in yourself.” Sometimes the biggest unlock in someone’s career is just hearing that someone else believes it first. Don't miss the full episode: youtu.be/EnNdu0jTr_4
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