Yea, I've realized exactly what they're doing. It's actually brilliant if it weren't also so fucked up.
They're staying completely silent on his account so that the story naturally loses traction.
The only people talking about it still don't matter as his page was the largest concentration of discourse surrounding the outrage.
Then his marketing group, 'Right Click Culture' I would believe, deals with these meme/burner/bot pages to post these obviously unrelated stories and randomly attach his picture.
So naturally, everyone in the comments starts asking and joking about BBNO$. And then all the news about them scamming artists gets buried under this slop whenever you look up the latest about him. They generate fake discourse to bury the original discourse.
Literally watching a psyop take place in real time.