Creativity isn’t just for artists. It’s a critical business skill.
What I've learned playing music with CEOs:
At a recent Powderkeg Executive Summit, I had a unique conversation about creativity, vulnerability, and play at work.
The discussion was with my good friends and fellow CEOs Max Yoder and Jeb Banner.
Here’s how these two top CEOs use play at work:
1. Embrace Experimentation:
↳ Creativity can feel inefficient but it's purely generative
↳ Don’t fear the messiness (it’s part of the process)
2. Distinguish Scary from Dangerous:
↳ Many things are scary but not truly dangerous.
↳ Taking risks in business can feel intimidating, but they’re necessary for growth.
3. Create Safe Spaces for Play:
↳ A playful environment encourages fresh ideas.
↳ this is true whether it’s a jam session or a brainstorming meeting.
I remember when Jeb taught me the value of jamming without a plan. As someone who always wanted a clear chord progression, the idea of just playing felt daunting.
But those messy, unstructured sessions were transformative.
They taught me the importance of letting go and just exploring—lessons that translate directly to how we innovate at Powderkeg.
Creativity and play aren’t just for artists; they’re vital for any business to succeed.
Embrace experimentation.
Recognize the difference between scary and dangerous.
Create and curate your environments to encourage fun and play.