The next big athlete might not be famous yet, but they’re already putting in the work.
@redbull Malaysia’s "Red Bull Next Generation" programme is flipping the script on sponsorships by backing athletes early, when it actually matters. From grassroots scenes to esports, this is about spotting potential before the spotlight hits.
If you’re 18–25 and building something in your sport, this might be your moment.
Applications are now open. The first cohort drops August 2026.
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