The UK's leading road safety charity. We want to make our roads a better place by helping drivers & riders achieve confidence & safer, more economical journeys.

Joined July 2009
5,523 Photos and videos
Celebrating all Blood Bikers this World Blood Donor Day 🩸🏍️ Blood Bikers are volunteers who deliver urgent medical supplies for the NHS and healthcare providers across the UK. From blood and platelets to donor milk and surgical instruments, these riders transport life-saving supplies 24/7, 365 days a year - providing an essential free service to the NHS. At IAM RoadSmart, we’re proud to support Blood Bikers by helping riders gain the Advanced skills and training needed for this vital role. 🤍 Could this be something for you? Find out how to become a Blood Biker and help save lives > iamroadsmart.net/World-Blood…
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Dads always think they know best, but we like to think that we’re the experts in road safety. 🛣️ This Father’s Day, we’re offering 10% off our Advanced courses with the code DAD26. 🤩 Give the gift of road safety: 🚗 – iamroadsmart.net/ADC_DAD26 🏍️ – iamroadsmart.net/ARC_DAD26
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⚠️ Drivers are being urged to think twice before following sat-nav re-routing, amid concerns they may be taken onto roads with very different risks to contend with 🚗 New research from road safety charity IAM RoadSmart found that 54% of motorists have been diverted onto rural roads 🌿 due to congestion on motorways, dual carriageways and other major A roads 🚧 IAM RoadSmart Director of Policy Nicholas Lyes said: "Every year, more people are killed on a rural road than any other road type, yet worryingly we're seeing a high number of people taking unplanned diversions to use them. express.co.uk/life-style/car…
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Summer’s football fever is here! As much of the country looks to be gripped by the FIFA World Cup for the next few weeks, BBQ’s, social gatherings and warmer weather all create the perfect opportunity to connect. Have you considered what you’re drinking, and how you’re getting home? We encourage #NoneForTheRoad. Learn more: iamroadsmart.net/4olasSx #FIFAWorldCup #DrinkDrive #DontDrinkAndDrive
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Look, Lean & Roll! In May, our Area Service Delivery Manager, Carl Strurman, supported the Herts & Beds Advanced Motorcyclists at North Weald Airfield for their machine handling event.🏍️💫 A fantastic day of skill-building, confidence, steering, braking, grip, and control!🎉
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Would you like to be part of our community? Did you know that across the country we have lots of local Groups run by friendly volunteers, with a passion to help make you, your family and friends safer on the road. You’ll start your Advanced journey with a dedicated volunteer Observer and will have lots of opportunities to get involved with Group social activities, such a ride outs and meet ups Discover your local Group today > iamroadsmart.net/localgroups
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🏍️ We're at ABR Festival from 26–28 June, where we'll be offering an exclusive show offer on our Advanced courses. Come and say hello at Stand Q8, chat with the team and discover how Advanced training can help you take your riding to the next level. #ABRFestival #IAMRoadSmart #AdvancedRiding #Motorcycling
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IAM RoadSmart in the news 🗞️ 🚗🕳️ Potholes on Scotland’s motorways and major roads need to be repaired more quickly, according to new research commissioned by Transport Scotland. 📊 Fewer than one in four drivers are satisfied with the speed of repairs to potholes and other road defects. Stewart Mackie, Road Safety Manager for Scotland at IAM RoadSmart, said: “These findings will resonate with many drivers across Scotland.” Read more here 👇 scotsman.com/news/transport/…

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This Father’s Day, give a gift that lasts beyond the day itself. 🎁 Save 10% on IAM RoadSmart Advanced Driver & Rider courses and gift vouchers with code DAD26. Perfect for dads who love the road, enjoy riding, or simply want to drive with more confidence and skill. 🚗 – iamroadsmart.net/ADC_DAD26 🏍️ – iamroadsmart.net/ARC_DAD26 #FathersDay #AdvancedDriving #AdvancedRiding #IAMRoadSmart
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As Volunteers’ Week comes to a close, our CEO, Mark Armitage, shared this message of thanks. To all our volunteers — thank you for your passion, commitment and dedication to making roads safer for everyone. You are the engine that keep IAM RoadSmart tunning. 💙 #VolunteersWeek #ThankYouVolunteers #IAMRoadSmart
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Do you know an award-worthy volunteer? 💙 This #VolunteersWeek2026, we want to celebrate the incredible people who give their time and passion to support us and help make our roads safer. If you know a volunteer doing amazing work, nominate them for our ‘Hall of Fame’ so we can recognise and celebrate their contribution. 👏 Nominate someone today > iamroadsmart.net/Nominate Thank you to all our volunteers for the difference you make every day. #VolunteersWeek #IAMRoadSmart #VolunteerRecognition #RoadSafety
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Volunteer Spotlight 💙 One of our dedicated IAM RoadSmart volunteers, Katrina, a former Metropolitan Police Traffic Officer, continues to use her extensive experience in Advanced Driving, rider development, and road safety to support others as an Examiner, Assessor, and Mentor. Reflecting on her volunteering journey, Katrina said: “Being a volunteer for IAM RoadSmart has been an immensely rewarding experience, both professionally and personally. I have had the privilege of supporting countless individuals on their journey towards becoming safer and more confident drivers and riders.” From helping nervous candidates build confidence to promoting a culture of safety and responsibility on our roads, volunteers play a vital role in changing lives every day. “One of the most fulfilling aspects of the role is witnessing the achievement of candidates as they progress through their advanced training and leave with a genuine sense of accomplishment.” Thank you to Katrina and all our volunteers who continue to share their skills, experience, and commitment to road safety. Your dedication makes a real difference. 🚗🏍️ #VolunteersWeek #IAMRoadSmart #RoadSafety #Volunteering #SaferRoads
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Do you know an award-worthy volunteer? 💙 This #VolunteersWeek2026, we want to celebrate the incredible people who give their time and passion to support us and help make our roads safer. If you know a volunteer doing amazing work, nominate them for our ‘Hall of Fame’ so we can recognise and celebrate their contribution. 👏 Nominate someone today > iamroadsmart.net/Nominate Thank you to all our volunteers for the difference you make every day. #VolunteersWeek #IAMRoadSmart #VolunteerRecognition #RoadSafety
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IAM RoadSmart in the news 📺 🚧 Every five hours, an over-sized vehicle strikes a bridge somewhere in the UK. 🚚 While lorries are often involved, they're not the only vehicles at risk. Drivers should never rely solely on sat-navs, which may not always account for bridge heights and route restrictions. 🗣️ Appearing on BBC Morning Live yesterday, Nicholas Lyes, Director of Policy at IAM RoadSmart, said: “The responsibility ultimately lies with the driver. Every low bridge is clearly marked with warning signs showing the height restriction, and drivers should always know the dimensions of their vehicle.” 👇Watch here from 12:52. bbc.co.uk/iplayer/episode/m0…
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Volunteer spotlight 💙 This Volunteers’ Week, we want to say a huge thank you to Shaun Whiter for the incredible work he does as an IAM RoadSmart Ambassador. In 2016, Shaun was a semi-professional footballer, but his life changed forever after he was seriously injured by a drunk driver while helping a friend at the roadside. Despite losing both of his legs, Shaun refused to give up. Today, Shaun uses his experience to educate young footballers and drivers about the devastating consequences of dangerous driving — from drink-driving to distractions behind the wheel. Through workshops, roadshows and academy talks, Shaun is helping to make our roads safer by sharing a message that could save lives. Thank you, Shaun, for your strength, passion and commitment to road safety. Your work continues to inspire us all. 🙌 #VolunteersWeek #RoadSafety #IAMRoadSmart
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Take your riding further to the next level at Croft Circuit🏍️ Join us on Thursday, 2 July, for a full-day experience designed to help you build confidence, sharpen control, and develop advanced riding techniques. Using your own motorcycle, you’ll work in small groups with qualified instructors, gaining hands-on guidance in a safe, structured environment before putting your skills into practice on the iconic Croft Circuit. Book your place today👇🏻 tickettailor.com/events/iamr…
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We’re delighted to announce the appointment of Mark Armitage as Chief Executive Officer (CEO) at IAM RoadSmart. Mark has worked as interim CEO for the previous six months and before this was one of our Trustees. He brings a wealth of experience from both the motoring and education sector having worked in senior roles for industry giants such as the RAC, Ford Motor Company, Autotech Group, Skillnet and the Institute of the Motor Industry (IMI). Read more: iamroadsmart.net/3RHb34O
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This Volunteers’ Week, we want to say a huge THANK YOU to our incredible volunteers 💙 In 2025, your dedication helped us upskill: 🚗 1,441 drivers 🏍️ 1,534 riders 👏 842 people through our Skills Days Your time, energy and support continue to make a real difference in helping people build confidence, develop skills and create safer roads for everyone. We couldn’t do it without you — thank you for everything you do! 🙌 #VolunteersWeek #ThankYouVolunteers #Community #SkillsForLife
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Shining a spotlight on one of our volunteers 💙 For more than 40 years, Mike Redfern-Jones has dedicated his time to volunteering with IAM RoadSmart and the North Wales Group of Advanced Motorists - supporting drivers, sharing knowledge, and helping people build confidence behind the wheel. Inspired to give back after completing his own Advanced Driver course in 1985, Mike has spent decades guiding and encouraging others as an Observer and Secretary, helping road users become safer on the roads. This year, his extraordinary commitment was recognised with an MBE in the King’s 2026 New Year Honours list for services to road safety. 👏 Thank you to all our volunteers this #VolunteersWeek2026 — your dedication changes lives. 🚗💙 #VolunteersWeek #RoadSafety #IAMRoadSmart #VolunteerRecognition
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🚗 Celebrating our volunteers this Volunteers’ Week 💛 We want to say a huge thank you to all the incredible volunteers who make IAM RoadSmart what it is. From Group volunteers and supporters across the UK, to our Board of Trustees and Ambassadors, you play a vital role in helping make our roads safer for everyone. Your dedication not only improves driving and riding standards but also inspires others to build confidence and develop lifelong safe habits. Thank you for everything you do – we couldn’t do it without you. #VolunteersWeek #IAMRoadSmart #RoadSafety #MakingADifference
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