Founder @Icon. 6 Human UGC filmed & edited for $399 (100% real / no AI). College dropout. Solo-founded Skio ($105M cash exit), T200 LoL, YC S20.

Joined May 2015
2 Photos and videos
[$80k referral] @icon is hiring 2 founding engineers we've been quietly grinding the past 9 months. now ready to add gas / make some big bets our mission is to unlock human creativity. today this means helping brands and creators make winning ads, but this is just the beginning you'll work closely with me on product. my 1st startup sold for $105m cash and sells to the same customer. i've also personally invested make $80k if you intro me to someone we hire (kennan@icon.com) or apply at icon.com/careers
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icon is (re)launching soon. we pivoted from ai ugc to normal ugc with humans in the loop it’s $399 for: * 6 human ugc ads filmed & edited (100% real / not AI) * we find creators, ship product, coach, & edit (2 creators × 3 ads) * agency whitelabel (we make ads for your clients) * admaker 2.0 software (8-products-in-1, replaces $10K /mo) * full refund if you’re not happy self-serve this with a 3-day free trial to get started alternatively our managed service offering starts at $2K /mo: * custom your deliverables (ugc, statics, media buying) * dedicated creative strategist * shared slack channel * email kennan@icon.com or dm me for a demo. I will personally demo some of these :-) 🫡🫡🫡
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Skio just sold for $105M cash at close on $8M raised.
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4 Feb 2025
Excited to introduce Icon, The First AI Admaker. We’re backed by Peter Thiel’s Founders Fund & execs of frontier AI labs like OpenAI, Pika, & Cognition. Icon (icon.me) is like ChatGPT CapCut, but for making winning ads with AI in minutes. How it works: 1. Icon looks at your video library & tags scenes (e.g. "close-up," "unboxing"). These scenes become reusable clips used as lego blocks for making ads. 2. Prompt Icon’s AdGPT to generate scripts focused on specific angles & audiences. 3. Icon finds perfectly matching clips for every script scene & generates an ad that is 80-99% complete. 4. Make edits with our CapCut-like video editor until you're happy. 3-person creative teams make 30 ads per month. With Icon, they make 300. We co-built Icon with $100M revenue brands like Ridge, Jones Road, Immi, Backbone, & MUD\WTR to solve big pain-points: 1. Making lots of ads is extremely painful. Icon helps you automate the tedious parts of scriptwriting, scene matching, video editing, audience research, UGC creation, & more. 2. AI-generated ads look like trash. Icon remixes your existing footage into new ads, matching your production quality & maintaining brand aesthetics. 3. Existing solutions charge $2K-$30K/month for: 🔍 Competitor ad spying & cloning 📈 Creative analytics 📹 Custom & stock avatars for AI UGC 👥 Audience research 📁 Video storage & tagging Icon does scriptwriting & video editing on top of everything above for just $999/year (their margin is our opportunity 😉). If you’ve made it this far, we have a surprise for you 👇🏻
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