Founder @Icon. 6 Human UGC filmed & edited for $399 (100% real / no AI). College dropout. Solo-founded Skio ($105M cash exit), T200 LoL, YC S20.

Joined May 2015
2 Photos and videos
icon is (re)launching soon. we pivoted from ai ugc to normal ugc with humans in the loop it’s $399 for: * 6 human ugc ads filmed & edited (100% real / not AI) * we find creators, ship product, coach, & edit (2 creators × 3 ads) * agency whitelabel (we make ads for your clients) * admaker 2.0 software (8-products-in-1, replaces $10K /mo) * full refund if you’re not happy self-serve this with a 3-day free trial to get started alternatively our managed service offering starts at $2K /mo: * custom your deliverables (ugc, statics, media buying) * dedicated creative strategist * shared slack channel * email kennan@icon.com or dm me for a demo. I will personally demo some of these :-) 🫡🫡🫡
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Skio just sold for $105M cash at close on $8M raised.
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4 Feb 2025
Excited to introduce Icon, The First AI Admaker. We’re backed by Peter Thiel’s Founders Fund & execs of frontier AI labs like OpenAI, Pika, & Cognition. Icon (icon.me) is like ChatGPT CapCut, but for making winning ads with AI in minutes. How it works: 1. Icon looks at your video library & tags scenes (e.g. "close-up," "unboxing"). These scenes become reusable clips used as lego blocks for making ads. 2. Prompt Icon’s AdGPT to generate scripts focused on specific angles & audiences. 3. Icon finds perfectly matching clips for every script scene & generates an ad that is 80-99% complete. 4. Make edits with our CapCut-like video editor until you're happy. 3-person creative teams make 30 ads per month. With Icon, they make 300. We co-built Icon with $100M revenue brands like Ridge, Jones Road, Immi, Backbone, & MUD\WTR to solve big pain-points: 1. Making lots of ads is extremely painful. Icon helps you automate the tedious parts of scriptwriting, scene matching, video editing, audience research, UGC creation, & more. 2. AI-generated ads look like trash. Icon remixes your existing footage into new ads, matching your production quality & maintaining brand aesthetics. 3. Existing solutions charge $2K-$30K/month for: 🔍 Competitor ad spying & cloning 📈 Creative analytics 📹 Custom & stock avatars for AI UGC 👥 Audience research 📁 Video storage & tagging Icon does scriptwriting & video editing on top of everything above for just $999/year (their margin is our opportunity 😉). If you’ve made it this far, we have a surprise for you 👇🏻
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