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ION Ventures @IONventures

#Creative boutique agency offering strategic advice & creative #solutions that enhance #brand equity & drive business & social #growth for orgs targeting #youth

Joined January 2013
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  • Followers 4
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National Oil is taking a really long and complex path with its ads to sell none of its product/services but to build brand equity.
amazing how competing tweets #someonetellKenya #someonetellnigeria have rammed up patriotic spirits in guys. Kudos on self-marketing
#KE_Lesson Create and aura around your product and a seemingly cult-like following will emerge.
#KE_Lesson Do have a target and theme. Adhere to the theme and aim to overperform the target.
Don't concentrate too much on marketing and forget your product and business. #KE_Lesson
Back in the offices, we have restricted talks on politics unless you incorporate the marketing lenses #KenyaDecides
We have reservations developing websites on flash but for specific targets eg audileds.com/ we can trounce our reservations.
3: Stay in touch. Ensure all enquiries are responded to in a timely manner, politely and observe general online etiquette.
2: Let consumers own the experience. The customer is always right, they know what they want, so just facilitate the process. e.g. #hashtags
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1: create 2-ways dialogue. Interact with your clients through social media. solve their problems, make announcements, add value in general.
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Social media strategies have gone full circle and back to their essence, companies employing this can achieve a lot through this...by...
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A paid ad, mention in an article and random image in unassociated part say Sports jersey on the same day's paper will appear big. #launch
Always, create a buzz before releasing a product. #microsoft_surface, google glass, #iWatch,new products & services more so for new entrants
3: lastly, employ the power of the first and single story. Listen to #ChimamandaAdichie on @TEDTalks for insight.
2: redirect negative remarks to your positive qualities or steps being taken. Remember where you focus becomes your biggest.
conclusions from this: 1:any #publicity is good as well as it is controlled.
An intern asked this with reference to how Ms Pope of #Scandal turned a sex tape into publicity airtime for a senator.
Is any #publicity good publicity?
Thanks Ben Mangan for this <linkedin.com/today/post/arti…>

Three Simple Ways to Tell Better Stories

The story about how badly all businesses and nonprofits need to tell stories to succeed, has become, well, a really tired story. While I generally love irony as a dramatic effect, it does not do the...

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3: Tell positive stories Let stories show success without highlighting the problems
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