The wait is finally over. It's kickoff day at @fifaworldcup 2026 ๐๐
For all of us in the sports industry, years of preparation come together today as the tournament officially gets underway.
But beyond the action on the pitch, the World Cup is also a story of business, media, entertainment and global attention at an unprecedented scale.
For the next 39 days, we'll be fully in World Cup mode. Are you ready? โฝ๐ฅ
Boston and Philadelphia bring decades of major event experience, world-class venues and markets built to perform on the biggest stages.
As the countdown continues, one thing is already clear: the impact of the World Cup begins long before kickoff๐
A Pogba vs. camel penalty shootout? Weโre SO IN! ๐ชโฝ๏ธ
When we brought @paulpogba and Al Haboob Racing together, we knew iconic moments like this were coming.
Stay tuned to Al Haboob for the full video and their World Cup predictions ๐
This legendary summer is just beginning ๐ฅ๐ฅ
And weโre kicking it off with a special one! Weโre bringing @Osasuna to Norwich for an exciting pre-season clash this August against @norwichcityfc.
๐ Norwich City vs Osasuna
๐ August 1, 2026
๐ 4:00 PM CEST
๐๏ธ Carrow Road
Not every host city experiences @fifaworldcup 2026 the same way, and thatโs exactly what makes its impact so significant โฝ๏ธ๐บ๐ธ
While some cities gain global visibility and economic scale, others see new infrastructure, long-term investment and growing momentum around the game.
Some projects take us somewhere completely unexpected ๐ซ
๐ฅ Shooting on the ground in Dubai, experiencing camel racing up close and helping bring together Paul Pogba and Al Haboob made this one a little different from the usual.
A project that pushed us creatively, culturally and personally and reminded us why we love doing this in the first place.
Big thank you to Omar AlMaeena, Safwan Modir and Paul Pogba โฝ๏ธ๐ค
This is just the beginning.
Our vision has always been clear: help sports properties to expand internationally and build a global community around soccer ๐โฝ
Weโve had the privilege to work with iconic clubs around the world, each one with its own identity, culture, and story.
Meet Laia Gonzรกlez ๐
Passionate about soccer, Laia joined our team as a Project Manager, bringing the energy, adaptability and mindset needed for projects like the international camps.
An inside look at three more @fifaworldcup 2026 host cities โฝโก๏ธ Dallas, Atlanta, and Houston. Home to world-class arenas and established sports markets, these cities will host 24 matches throughout the tournament.
๐๐บ๐ธ From Texas to Georgia, we can't wait to see local and international fans break attendance records and bring their passion for soccer to these iconic venues.