Introducing Simmy: the Youtube for playable stories. Today, Simmy is #3 in its US App Store category, starting with the $1B romantic fiction vertical. We believe playable stories will redefine entertainment forever. Comment for an INVITE CODE to our public beta. (1/8) THREAD 🧵

My conversation with @evanspiegel, co-founder & CEO of @Snap. 0:00 Edwin Land Influence 2:01 Art Science Upbringing 3:27 Computers And Connection 5:50 Smartphone Addiction Lens 9:30 Building For Humanity 13:15 From Internships To Snapchat 17:02 Snapchat vs. Social Media 18:38 Stories And Vertical Video 22:22 Uncompromising Kind Culture 28:34 Snap Leadership And Design 37:38 AI Supercharges Snap 41:57 No Moat In Software 42:31 Beating the Clone 43:50 Messaging Network Effects 44:58 Camera Out of Pocket 45:49 Specs Market Reality 48:28 AR Platform Explosion 52:14 Vision-Led Product Design 54:09 Why Not Luxottica 59:11 Owning the Stack 1:03:02 Snap the Middle Child 1:08:04 Crisis Without Burnout 1:10:02 Snapchat Plus Growth 1:12:54 Rebuilding the Ad Engine 1:19:03 Subscriptions Over Ads 1:21:14 Fighting Giants With AI 1:22:04 Why Hardware Stands Alone 1:25:29 Snap Lab Origins 1:25:59 New Apps Beyond Snapchat 1:28:29 Focus And Founder Drive 1:32:14 Surfacing Problems Fast 1:36:08 Flat Culture Meritocracy 1:39:36 Last Company And Giving Back 1:41:15 Turning Down Billions 1:48:51 Snapchat Funds New Computing 1:51:24 Crucible Year And Schedule 1:53:56 Stress Reframed Meditation 1:56:09 Explainer In Chief 1:57:07 Closing Includes paid partnerships.

You have no experience. You’ve never started a company. You’ve never had a full time job. Nike is going to kill you. You’re a kid. You don’t have technical skills. You shouldn’t build hardware. Apple is going to kill you. You can’t build hardware. You can’t measure heart rate non-invasively. Athletes don’t care about recovery. Under Armour is going to kill you. It won’t be accurate. You don’t listen. You’re an ineffective leader. You can’t recruit great talent. You’re going to have to pay every athlete. You can’t measure sleep non-invasively. It’s too expensive to research. Athletes are a small market. The product costs too much to make. The product costs too much to sell. Your valuation is too high. Consumers aren’t going to want it. Hardware is too hard. You should measure steps. Fitbit is going to kill you. You can’t build a marketing engine. You can’t raise enough money. You need a real CEO. Google is going to kill you. You can’t be a subscription. You can’t build a brand. You can’t do consumer in Boston. Your valuation is too high. You shouldn’t make accessories. You shouldn’t make apparel. Lululemon is going to kill you. You can’t predict Covid. Stay in your niche. You are going to run out of money. You can’t build a health platform. Amazon is going to kill you. You can’t measure blood pressure. You can’t get medical approvals. The market is too small. You don’t understand AI. The market is too competitive. It won’t work internationally. The supply chain is too complicated. You can’t build an AI. You can’t raise enough money. It’s too competitive. Healthcare isn’t going to want it. … Just keep going ✌️

Huge news for @BookCameo today. So excited to announce that @tiktok_us creators will now be able to send Cameo videos to fans without leaving the app!

very cool. I think we're going to see an amazing wave of AI-native consumer apps soon that will build on these kinds of ideas. congrats to @ImGordonSun and team!

Introducing Lightreel - the first AI that doomscrolls for you Analyzes 150,000 TikTok UGC videos to answer any marketing question “What hooks are my competitors using?” “Why did this video flop?” “Find me 10 NYU creators with 1500 followers” It helped me get 60 million views in 3 days Try it out today! (PS — Running UGC for free for one random person who retweets this. I'll make your app go viral)

top 1% team x massive problem = 💰

Sora 2 can one shot output a multi angle, 10s clip with near perfect character consistency. Now extrapolate this out 5 years… This is an entirely different medium of art.

we built an auto-clipping tool that turns long videos into viral clips in minutes how it works: - upload or pick a video from youtube - select a clipping style (e.g. ‘pov’ clips) - ai finds interesting segments and writes engaging hooks for each clip we’ve been testing this out with top music marketing agencies & major IP owners and the tool is driving millions of views across short form clips now it's open for access at mayk[dot]ai

banger

congrats @Clara_Gold smart AI use case simulation.callgigi.ai/

i like it...though I think it'd be funnier if this was for creators to ship b2b saas and vertical ai agents