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Impact Magazine @ImpactMRS

Using evidence and insight to make a difference. The quarterly magazine of the Market Research Society (@TweetMRS) and sister publication of @researchlive

Joined January 2013
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The Economist has launched a campaign to help expand its readership in the US. From launching a paywalled podcast to integrating user experience research, Seema Hope tells Katie McQuater how insight is fuelling the free-thinking media brand: research-live.com/article/fe… #mrx
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Numerical skills are vital but often overlooked. Crawford Hollingworth considers how to make numerical information easier to understand: research-live.com/article/op… #mrx
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Bethan Blakeley writes about how researchers can learn from team sports on how to delegate and embrace specialisation: research-live.com/article/op… #mrx
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‘Failing fast’ may be the culture of Silicon Valley, but most of us are uncomfortable with failure. Yet setbacks are a part of life, and how we respond can determine how we learn: research-live.com/article/fe… #mrx
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Low prices promote the feel-good factor – but brands must market them in the first place, says Rory Sutherland: research-live.com/article/op… #mrx
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One Swedish city has used citizen engagement to understand the hopes and fears of local people – and how they think wellbeing should be measured: research-live.com/article/fe… #mrx
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Full-service insights agency Davies mckerr has appointed David Power as head of quantitative, effective from this month: research-live.com/article/ne… #mrx

Davies mckerr names head of quant | News | Research live

Full-service insights agency Davies mckerr has appointed David Power as head of quantitative, effective from this month.

research-live.com
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Research has identified biases against minority groups when it comes to certain financial products. Phoebe Ward and Carol McNaughton Nicholls examine how AI could potentially exacerbate the issue: research-live.com/article/fe… #mrx
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Almost two years since the beginning of the conflict in Ukraine, a longitudinal survey with refugees is documenting their migration paths, needs and expectations for the future: research-live.com/article/fe… #mrx
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With London seeking a greener transport system, a study has examined the role of financial incentives in creating a more sustainable city: research-live.com/article/fe… #mrx
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Generational labels have contributed to some of the laziest stereotypes ever perpetuated, and their misuse risks undermining research. Is it time for a rethink? research-live.com/article/fe… #mrx
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With the beer industry undergoing numerous changes in recent years, Zuzana Heleyová tells Liam Kay-McClean how Asahi is keeping up with trends and democratising data: research-live.com/article/fe… #mrx
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Research with seldom heard and niche populations – people who have historically not been heard from, misunderstood, or have something uncommon in common – requires creative, flexible approaches and a willingness to immerse: research-live.com/article/fe… #mrx
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The January 2024 issue of Impact is out now! Featuring a report on niche and seldom heard research, and brands including @Holland_Barrett and @AsahiUKLtd, as well as much, much more: research-live.com/article/ne… #mrx
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For more than 60 years, the MRS Code of Conduct has been the foundation of good research. Julie Corney sets out the professional standards that all research practitioners must maintain: research-live.com/article/fe… #mrx
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Algorithms have a huge influence on what we see online, getting personal in their recommendations and seemingly knowing us inside out. Now, some people are consciously adapting their behaviour to regain control: research-live.com/article/fe… #mrx
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Television adverts are more successful if they show the product first and brand name later, according to research examining which creative factors are most likely to be effective: research-live.com/article/fe… #mrx
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Crawford Hollingworth examines the impact of ‘sludge’ and other negative uses of behavioural science, and how researchers can keep sludge at bay: research-live.com/article/op… #mrx
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Mhairi Aitken, ethics fellow in the Public Policy Programme at The Alan Turing Institute, discusses the risks and benefits of artificial intelligence and introducing ethical data practices: research-live.com/article/fe… #mrx
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Lorna Tilbian, Impact columnist and chair at Dowgate Capital, shares her seven tips for how to invest in businesses: research-live.com/article/op… #mrx
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