We help companies bring their marketing in-house and improve inefficient sales processes.
Joined October 2009
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30 Jun 2023
Think of marketing as the collectors and producers of the content they get from everyone else (sales, customer service, product developers, etc).
It shouldn’t just be seen as belonging to one department.
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30 Jun 2023
With the mindset that content comes from everyone, output improves drastically.
You get authentic, buyer-focused content.
From the people who know them best.
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29 Jun 2023
So, what does this mean for sales and marketing teams?
Sales: needs to share questions, worries, or doubts that they’re hearing from prospects.
Marketing: needs to create content that addresses these topics.
So, they can be used to educate prospects throughout their journey.
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28 Jun 2023
Our goal as marketers is to be the best teachers.
So our salespeople can be the best salespeople.
#contentmarketing #digitalmarketing #theyaskyouanswer #inboundmarketing #content
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27 Jun 2023
Frustration… the f word of the internet.
Or how buyers feel when they can’t find what they’re looking for.
Because companies have decided to hold back information.
Or wait to address it in person or during sales calls.
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27 Jun 2023
👆 This just drives buyers away.
To someone who WILL address their questions, fears, and concerns.
#theyaskyouanswer #contentmarketing #digitalmarketing #MarketingStrategy
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26 Jun 2023
Businesses that talk about topics others aren’t, build trust with potential buyers.
And close the trust gap needed to make a buying decision.
#theyaskyouanswer #trust #buyereducation #buyingdecision #buyersjourney #salesenablementcontent
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23 Jun 2023
Companies that are OPEN and HONEST in their content get noticed.
They're the ones that stand out to prospects- as trusted sources.
#theyaskyouanswer #inboundmarketing #contentmarketing
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22 Jun 2023
Any activity that your marketing team is doing that doesn’t…
• Educate the market on a product, service, or solution they didn’t know existed
• Educate the market on a problem they didn’t know they had
• Generate demand for your business
Doesn’t move the business forward.
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22 Jun 2023
If marketing isn’t educating buyers, your sales team has to.
That’s how you end up with extended sales cycles.
And salespeople who spend hours educating through the basics of doing business with you.
Instead of helping them buy.
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21 Jun 2023
Stop pitching. Start listening.
That’s what the most successful sales reps do.
This means asking questions, prompting self-discovery, and building a relationship.
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21 Jun 2023
Yet, too often we see salespeople spending the bulk of any call talking about how great their solution is — highlighting dozens of features.
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21 Jun 2023
To analyze call recordings, try AI tools like Gong or Chorus.
See if your team is spending too much time pitching.
If so, devote time to role-playing so you can practice more questioning and listening.
Your future buyers will thank you.
#trainwithimpact #sales #salestraining
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20 Jun 2023
Prospects can learn from you OR your competitors.
Which is why it’s time we talk about pricing.
If you don’t talk about it, prospects don’t understand the value.
Leading them to choose the cheaper option.
#trainwithimpact #theyaskyouanswer #pricing
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19 Jun 2023
Your choice:
Leave it to the marketplace to discover the downsides/cons of your product or service.
OR provide that information to them.
Which then closes the trust gap.
And makes us more appealing to those who ARE a good fit.
#theyaskyouanswer #contentmarketing
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19 Jun 2023
3 ways to build a trusting relationship with clients
From a Digital Sales Marketing Coach who has helped dozens of businesses to bring their sales and marketing in-house…
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19 Jun 2023
3- Practice radical candor. (Kim Scott’s famous framework)
Be honest with your clients — while showing you care.
Push back against bad ideas. Celebrate wins and progress.
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19 Jun 2023
Trustworthiness might look different for each circumstance.
But you won’t get far without at least doing these basics.
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