@InModo25 profile picture
InModo25 @InModo25

Turning the world of digital marketing inside out. #modo25 #digitalmarketing

Joined September 2019
  • Tweets 1,319
  • Following 251
  • Followers 151
736 Photos and videos
Ranking number one in Google no longer means you appear in the answer. Citation overlap between the organic top 10 and AI Overview sources has dropped to as low as 17% in some categories. You can hold the top spot and be completely invisible to the user.
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If you still need to pick your teams for your company's World Cup sweepstakes, our design team built an interactive spin wheel to make team selection super easy and fun. Give it a spin here: 🎡 hubs.la/Q04kS6Dh0 If you want design that actually delivers - let's talk.
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"We ran UGC against our polished creative and UGC won." Cool. But did you change anything else between the two ads? Did you run it for long enough? Did you use the right metric to judge it? hubs.la/Q04k1Xph0
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It's National Bike Week and we couldn't let it pass without sharing this. 🚴 This week, the story we really want to tell is Mary's. Mary Alepper is a child supported by 1moreChild, she has gone on to become a professional cyclist and a champion.
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In this week's news: 📂 Google Ads Terms of Service updated after 8 years ⬆️ Google's May core update had a clear winner: intent match 💼 Seize the Gemini advantage for your business 🔎 New data is giving us insight into AI search visibility And more, hubs.la/Q04ks5CX0
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May was a big one for ASK BOSCO®. Here's what we got up to. 👇 We headed to Re:commerce26 with the team at Re:signal We went to brightonSEO, where we set up shop, talked all things AI Analyst, A huge congratulations to Claire, who was named our team member of the month.
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If your measurement stops where the cookie trail ends, you're missing the channels doing the most work. MMM gives you the full picture, so budget decisions are driven by what's genuinely moving revenue, not just what's easiest to attribute. 👉 hubs.la/Q04j8v8q0
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On 19 May 2026, Google made the biggest changes to Search in 25 years. And if you're a marketer, the impact is immediate. AI Mode is now the global default, for every user, everywhere. hubs.la/Q04j8Cb80
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Here's what the numbers actually say: Google still holds 91.4% of the global search market and processes 8.5 billion searches a day. GEO is SEO done well, extended into a new context.
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May was a good one. - We're retained our Webgains Certified Agency status for the second year running - We made it back from brightonSEO - We also made it into IMRG this month - Congratulations to Marcus, our team member of the month.
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In this week's news: 👤 Google Ads has introduced Prospect Mode 🆕 ChatGPT launches conversion ads on June 5th ⬆️ Google launches Core Update amid I/O AI search overhaul 🔎 Study reveals a changing search behaviour And more, hubs.la/Q04jryWV0
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ASK BOSCO®'s AI Analyst lets you type questions in plain English and get instant insights from all your connected data. Things like: “How much did I spend on Meta last month?” Ask a follow-up. Drill down deeper. Get answers in seconds.
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Marketing Mix Modelling looks at everything together. It takes a statistical view of all your marketing activity and shows you what's genuinely moving revenue, not just what's easiest to attribute. 👉 hubs.ly/Q04hs9Sr0
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At Modo25, our CRO team works out exactly where and why users are dropping off, then tests, iterates, and implements changes that make a measurable difference to your bottom line. 👉 hubs.la/Q04hsdJP0
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Too many search strategies are being rewritten from scratch because of GEO. Most of them don’t need to be. Google still holds 91.4% of the global search market. AI chatbots account for around 2–3% of search-like queries. Treat your GEO like your SEO hubs.la/Q04hsddP0
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Influencer marketing and affiliate marketing are still being run as two separate programmes at most brands. They shouldn’t be. .
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In this week's news: 💻 OpenAI expands Ads Manager Beta 📶 How signal decay hurts your top-of-funnel performance 💹 Organic traffic is still worth tracking, just not all of it 🗂️ Google publishes a guide on optimising for generative AI features And more, hubs.la/Q04hN6tC0
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Instagram is in the middle of a large-scale clean-up, removing inactive accounts, spam, and bots from across the platform. The followers you’ve lost weren’t engaging with your content. What you’re left with is a more accurate picture of your real audience.
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Did you know we offer MMM? Most brands are still relying on last-click attribution to make decisions. But last-click only tells you part of the story, it misses offline activity, upper-funnel impact, and anything that doesn't end in a trackable click. hubs.la/Q04gyQpf0
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At Modo25, we build PPC campaigns that are data-led and measurable. As a Google Premier Partner, we work across platforms, combining advanced analytics with hands-on expertise to find the opportunities you might be missing. Get in touch. hubs.la/Q04gz0-B0
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