Indicate Media is data-driven #PublicRelations & #Communications agency focused on #B2BTech, specializing in increasing awareness, authority, and visibility.
Joined February 2011
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Muck Rack's 2026 State of Media report found that 62% of journalists say the volume of pitches they receive has increased over the past year. Response rates are declining.
The instinct in most PR campaigns is to send more. More pitches, more contacts, more distribution......
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The data suggests the opposite is working. Fewer, better-targeted pitches from PR experts who have done the reading on a journalist's actual beat are converting at higher rates.
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Relationships built before the pitch exists are still the most durable asset in media relations.
The agencies still leading with volume are chasing placements, not results.
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McKinsey's October 2025 report found that around 50% of Google searches already surface AI-generated summaries. That changes the PR brief.
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The question used to be: Can you get your client into a publication their audience reads? The question has since expanded: Can you get your client into the sources that AI systems treat as credible?
Those are related questions, but they are not the same question.
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Earned media has always built authority. It now also feeds the models shaping what buyers, journalists, and investors see when they ask an LLM about your category.
The communications campaigns being built right now for that reality are going to have a compounding advantage.
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Quick question for marketers and founders: Have you searched your brand name in ChatGPT or Perplexity?
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Yes, I liked what I saw
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Yes, it was a shocker
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No, should I be worried?
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What's Perplexity?
0 votes • Final results
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Public Relations remains one of the most important visibility strategies for B2B tech companies.
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AI Overviews now appear in roughly half of Google searches (McKinsey). Those answers are built from credible earned media. Journalism, third-party mentions, authoritative placements. This is the work public relations teams have been doing for decades.
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27% of AI-cited links are journalistic. Another 24% are third-party corporate content (Muck Rack Generative Pulse, May 2026). AI search rewards earned credibility, which is the unit PR has always produced. The industry finally has the measurement to prove it.
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23 Nov 2023
Happy Thanksgiving, from our Indicate Media family to yours.
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21 Nov 2023
Think long-term about how you design your PR campaign. Building relationships, establishing thought leadership, and nurturing brand reputation takes time and consistency. #B2BPR #StrategicComms
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20 Nov 2023
B2B Tech marketing is an ecosystem, not a silo. Collaborate with PR, marketing, advertising, sales, and customer success teams to amplify your messaging and impact. #B2BPR #StrategicComms
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17 Nov 2023
Brand makeovers were all the rage in 2023. However, they are not just about shiny new logos -- they are also about strategic storytelling. A well-executed rebrand also needs to communicate your company's commitments and values. #StrategicPR
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14 Nov 2023
Telling stories effectively and consistently is key to all PR campaigns. It's a day-in and day-out process to get it right. #StrategicCommunications
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13 Nov 2023
Building trust and humanizing your brand is key to any PR campaign. It's not just about the products you sell, it is also about the people behind them. #PRStrategy
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9 Nov 2023
Compelling headlines are the first impression of your content. Crafted strategically, they don’t just grab clicks; they enhance your story. #PRTips
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3 Nov 2023
In a lot of ways this is like a press release. It’s a great example of how social media continues to transform traditional PR strategies. This announcement is instant, direct, and reaches a wide audience. #PRInsight
Tomorrow, @xAI will release its first AI to a select group.
In some important respects, it is the best that currently exists.
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1 Nov 2023
When it comes to storytelling, just because you create content doesn’t mean you’re effectively telling your story. Check out this important article by @KatyFrench for insights on how to tell your brand’s story. bit.ly/49gonkR
ALT Warby Parker Visual Brand Board
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30 Oct 2023
Using images to tell stories continues to be a vital component of any PR campaign. Here is a great example of how a simple screen grab of a Zoom call captured a journalist’s attention and led to coverage. bit.ly/473Drk8
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