We're excited to announce ServiceNow as Informa TechTarget's 2026 EMEA Archer Award winner for Best Use of Data and Insights in Content Program 🏆 Huge congrats to Tom Cogswell, Maia Jenkins, Jim Tisch! For more on this year's #ArcherAwards, visit: lnkd.in/e_TKvzHs

"The most effective channels aren't the most scalable or automated, they're the ones creating confidence." 💥 As AI lowers the cost of content, trust becomes your competitive advantage. APAC marketing leaders are clear: credibility and referenceability will define success in 2026. 🎯 Lieu Thi Pham and James Cullinane share the insights from our annual predictions survey. Your peers are prioritizing human validation and proof over mass reach. The formats that build relationships are winning over the ones that just scale. Ready to see where #APAC's top marketers are placing their bets? 👉 bit.ly/48YrEGk

Your booth was buzzing, but what happens after the event? ⚡ Don’t let the momentum fade...turn that energy into content that drives results for months. Maximize your conference ROI with video🎥 Here’s what you’ll learn: 📌 Content Multiplication Formula: Create demos, testimonials, and social clips effortlessly. 📌 Action Plan: Capture, produce, and distribute content before the buzz dies. 📌 ROI That Matters: Prove 3-5x event ROI to leadership. 📌 Amplification Strategy: A 3-month content calendar to keep the pipeline flowing. Transform your event investment into lasting impact: bit.ly/3S2Y7pU

Great content is one thing. A content franchise? That’s how you scale impact and credibility 🏆 Join Maria Viera and Kate Jacobsen from Informa TechTarget to learn: ✅ How to build a replicable framework for consistent, scalable content ✅ The “three-voice approach” that boosts credibility instantly ✅ Practical strategies to engage priority audiences across product lines Don’t just create content...own the conversation. 👉 Watch it now: bit.ly/4uSGfwC

Discover how Amy J. Szymanski from Insight is transforming strategy with Informa TechTarget's #MarketMonitor 🔑 By leveraging precise audience targeting, accelerating planning, and aligning stakeholders, Amy is driving impactful results. Learn more about #MarketMonitor: lnkd.in/gVHufgud Insight

📈 The future of B2B is all about bold moves. During our "2026 B2B Marketing and Sales Predictions" webinar series, Izzie Rivers (Realm) dives into the strategic shifts shaping the #EMEA region’s marketing and sales landscape. Stay ahead of the curve, watch the full webinar on-demand now. 👉 bit.ly/48YrEGk

In today’s crowded digital landscape, attention is your most valuable asset 📱 Without attention, there’s no trust. Without trust, there’s no deal. Discover how to: ⚡ Design media strategies that truly capture attention ⚡ Build memory structures to stay top-of-mind ⚡ Amplify trust with distinctive branding 💡 Featuring insights from Karen Nelson-Field PhD, Founder & CEO at Amplified, this blog dives into the science of attention and how it drives demand in B2B marketing. 👉 Don’t miss out, read the full blog now: bit.ly/4d7AQKx #B2BMarketing #DemandGen

Trust is the key to winning with cybersecurity buying teams 🤝 Our recent E-book "Cybersecurity Buying Teams: Build Trust Now to Build Pipeline Going Forward", is packed with practical tips to help you: 📌 Align messaging to role-specific concerns. 📌 Build credibility through

Cookies are crumbling, privacy rules are tightening, and audiences are savvier than ever 🔎 How do you cut through the noise and connect with the right people? Contextual advertising is the answer. It’s privacy first, cost efficient, and proven to boost engagement and trust. Forget tracking search histories. This is about placing your ads where they make sense, right when it matters most. Did you know contextually aligned ads can increase brand awareness by up to 93%? That’s not just smart. It’s game changing. Ready to see how it works? Check out the blog: informatechtarget.com/blog/w…

We’ve gathered key insights from Jillian Coffin, Kate Light, Jessica Fewless, and Stephanie Quinn into the ABCs of Unified B2B Demand for 2026🔑 📊 Get practical tips to stay ahead in a rapidly changing landscape. Download the infographic: informatechtarget.com/infogr…

Cookies are crumbling, privacy rules are tightening, and audiences are savvier than ever 🔎 How do you cut through the noise and connect with the right people? Contextual advertising is the answer. It’s privacy first, cost efficient, and proven to boost engagement and trust. Forget tracking search histories. This is about placing your ads where they make sense, right when it matters most. Did you know contextually aligned ads can increase brand awareness by up to 93%? That’s not just smart. It’s game changing. Ready to see how it works? Check out the blog: informatechtarget.com/blog/w…

In today’s AI-first, zero-click world, 92% of buyers start with a shortlist 📝 If your brand isn’t on it, you’re out of the game. Winning demand gen teams know trust is the key to getting on that list. But building trust takes strategy...one that amplifies the voices buyers trust most. Download now to learn: 🔑 The 3 critical voices of trust and how to leverage them. 🔑 How to create a brand authority halo across all buyer touchpoints. 🔑 Actionable tactics to build trust, get shortlisted, and close deals faster. Find it here 👉 informatechtarget.com/infogr…

TOMORROW 💥 STRATA London 2026 is almost here! Get ready for a day of bold ideas, expert insights, and actionable strategies to transform your marketing impact. From building trust with skeptical buyers to driving demand and maximizing ROI, this is your chance to level up your game. 📍 When: Thursday, 14 May 2026, 8:30 AM 📍 Where: TOGETHER, 88 Wood St, London Don’t miss out on the opportunity to connect, learn, and grow with the best in the business. 👉 Register now: bit.ly/4tF3byw #ITTSTRATA

In today’s crowded digital landscape, attention is your most valuable asset 📱 Without attention, there’s no trust. Without trust, there’s no deal. Discover how to: ⚡ Design media strategies that truly capture attention ⚡ Build memory structures to stay top-of-mind ⚡ Amplify trust with distinctive branding 💡 Featuring insights from Dr. Karen Nelson-Field, Founder & CEO at Amplified, this blog dives into the science of attention and how it drives demand in B2B marketing. 👉 Don’t miss out, read the full blog now: bit.ly/4d7AQKx #B2BMarketing #DemandGen

In today’s crowded digital landscape, attention is your most valuable asset 📱 Without attention, there’s no trust. Without trust, there’s no deal. Discover how to: ⚡ Design media strategies that truly capture attention ⚡ Build memory structures to stay top-of-mind ⚡ Amplify trust with distinctive branding 💡 Featuring insights from Dr. Karen Nelson-Field, Founder & CEO at Amplified, this blog dives into the science of attention and how it drives demand in B2B marketing. 👉 Don’t miss out, read the full blog now: bit.ly/4d7AQKx #B2BMarketing #DemandGen

Did you know? 🔎 92% of B2B buyers select vendors from a shortlist they create before formal research begins. In today’s crowded marketplace, earning trust and attention early is critical. But how can vendors break through skepticism and information overload to influence buying groups before they enter an active cycle? Join David Fortino (NetLine) and Mandi Tompkins (Informa TechTarget) as they analyze 7 million first-party buyer signals on 📅 May 21, 2026! 👉 Secure your spot now: informatechtarget.com/webina…

The countdown to STRATA London 2026 is on⌛ 🔥 📍 When: Thursday, 14 May 2026, 8:30 AM 📍 Where: TOGETHER, 88 Wood St, London Get ready for a day of bold ideas, expert insights, and actionable strategies to transform your marketing impact. From building trust with skeptical buyers to driving demand and maximizing ROI, this is your chance to level up your game. 💥 Don’t miss out on the opportunity to connect, learn, and grow with the best in the business. 👉 Register now: bit.ly/4tF3byw #ITTSTRATA

Discover how Ping Identity, led by tech marketing innovator Naiha Mir leverages Informa TechTarget tools to deliver personalized content, align sales and marketing, and engage buying groups effectively. 🔑 Key highlights: 🔒 Tailored campaigns using Market Monitor & Portal insights 🔒Seamless collaboration between sales & marketing 🔒Faster funnel progression & impactful engagement Read the full case study: bit.ly/4uKJaHR

We’ve gathered key insights from Jillian Coffin, Kate Light, Jessica Fewless, and Stephanie Quinn into the ABCs of Unified B2B Demand for 2026🔑 📊 Get practical tips to stay ahead in a rapidly changing landscape. Download the infographic: informatechtarget.com/infogr…

Trust is the key to winning with cybersecurity buying teams 🤝 Our recent E-book "Cybersecurity Buying Teams: Build Trust Now to Build Pipeline Going Forward", is packed with practical tips to help you: 📌 Align messaging to role-specific concerns. 📌 Build credibility through content, events, and analyst engagement. 📌 Reduce risk and support internal alignment. Don’t let your brand get cut early. Build trust that drives decisions. 📖 Download the E-book: informatechtarget.com/white-…