InfutorData, formerly Verisk Marketing Solutions, is an identity expert and trusted partner to the B2C marketing and advertising ecosystem.
Joined February 2011
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1,870 Photos and videos
Jun 11
On a new episode of #TheMarketingRapport podcast, Lyden Foust, CEO of @spatialAI, shares how the company segments every US household into one of 80 behavioral profiles. Learn how segmentation works in the real world 🌎 hubs.la/Q04l5k0Q0
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Jun 10
The latest episode of #TheMarketingRapport podcast went live from POSSIBLE 2026 to break down exactly what AI looks like in practice across data, creative, audience strategy, and measurement. Listen: hubs.la/Q04jWPTj0
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Jun 9
We built a framework for thinking about #identityresolution and #dataenrichment as an ongoing system instead of a one-time fix 🛠️: hubs.la/Q04kM5c70
Our new whitepaper shows what modern identity resolution requires, and what it unlocks. Download your copy ⬆️
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May 26
How do consumers decide whether to trust a brand in the age of AI? 👀 Find out here: hubs.la/Q04gNLR80
#AIAgents #BrandPerformance #PerformanceMarketing #AIResearch #ConsumerBehavior #DataQuality #IdentityResolution
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May 21
We just wrapped #POSSIBLE2026 in Miami and #LeadsCon in Vegas—the takeaway? Organizations treating identity, consent, and data quality as integrated capabilities are the ones pulling ahead. Full recap here 👉
hubs.la/Q04hlGbR0
#identityresolution #dataenrichment #leadgen
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May 20
No consumer can spend an hour negotiating with every business they want to buy from. But with AI, that might actually become possible. For more insights on #AI and #consumerbehavior, listen to this episode of The Marketing Rapport podcast: hubs.la/Q04gNN790
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May 15
Professor Quentin André has been researching how AI changes consumer behavior since 2018. A lot has shifted since then. 🔎 Explore what's changed on the latest episode of #TheMarketingRapport podcast. Listen: hubs.la/Q04gNHfk0
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May 14
Your IP data may only show you the tip of the iceberg. 🧊 How much of what's below the surface are you actually missing? Find out here: hubs.la/Q04gpnfK0
#IPResolution #IPData #IPMarketing #IdentityResolution #DataEnrichment
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Apr 14
With the trigger lead ban (H.R. 2808) now enforceable, shared #mortgage credit-trigger leads are no longer available to unaffiliated lenders. Here is your guide to creating a compliant customer acquisition strategy: ow.ly/NaL250Yx0QO
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Apr 7
Mortgage shoppers don’t appear overnight. Long before a credit inquiry occurs, borrowers are researching options, comparing mortgage lenders, and signaling intent through their behavior. Learn how you can engage your ideal customers before the competition: ow.ly/l5Pp50Yx0NN
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Mar 31
Lending teams are resolving opaque, third-party data with transparent, consumer-driven signals in the wake of the trigger lead ban (H.R. 2808). We have your guide to customer acquisition in a post-trigger world here: infutor.com/mortgage-custome… #mortgage #acquisition
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Mar 24
In response to the Homebuyers Privacy Protection Act (H.R. 2808), a.k.a the trigger lead ban, marketers must shift their focus upstream to identify shopping intent while buyer decisions are still forming. Learn how with our post-trigger ban guide: ow.ly/rntG50Yx0At
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Mar 23
#AI only works as well as the data behind it. Strong inputs shape better outcomes, making data strategy the foundation for any meaningful AI investment or innovation effort. Get the full explanation on #TheMarketingRapport podcast: ow.ly/5tW550YleRM
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Mar 16
At #CES2026, industry experts agreed that clear positioning, the right personas, and practical playbooks matter more when #AI lowers the cost of testing, iteration, and process change across #gotomarket efforts. Learn more: marketing.verisk.com/podcast…
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Mar 9
As #programmatic and #data strategies expand across regions, scale brings new challenges around diversity, consent, and trust. On #TheMarketingRapport podcast, explore what it will take to drive growth across global markets: ow.ly/hCES50Yl8HV
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Mar 3
#CES2026 highlights a growing focus on how data and software shape the performance of electronics. As partnerships expand and priorities shift, conversations are moving beyond hardware to inputs, outputs, and smarter collaboration across industries: ow.ly/qJho50Yl8wU
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Feb 25
We took #TheMarketingRapport on the road for #CES2026, where host Tim Finnigan met up with a group of experts for a conversation that goes beyond show-floor tech. Hear why marketers can no longer treat data, AI, and product strategy as separate tracks: ow.ly/Mkja50Yl7Gt
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Feb 24
.@LiveRamp #RampUp2026 is next week, and we’re proud to power your conference experience as this year’s WiFi sponsor. 🌐 Meet with our team to discuss identity, data, segmentation, and all the magic you can make happen with good data inside LiveRamp: ow.ly/P99g50YchUQ
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Feb 19
A 2025 Nielsen global survey reveals that 59% of marketers identify AI-powered #personalization and optimization as a key trend influencing their strategy. Download the Connected Decisions eBook to see where #AI shines the brightest for marketers: ow.ly/qjqb50Y4Szc
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Feb 17
Digital signals have become noisy, fragmented, and unreliable. Raw IP data can create false confidence, and marketers are paying the price with misguided budget and missed audiences. See how clarity starts at the household: ow.ly/nEOT50YbK6Q
#IPResolution
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