National opinion research and consultation firm. Building understanding and connecting with audiences. Discover our work in the link below.

Joined May 2014
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Canadians are Happy with Approvals Changes INNOVATIVE’s tracking shows Canadians are broadly accepting of government changes to approval processes, but awareness of specific changes is low. Click here for the full report: hubs.ly/Q04jsSwB0
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INNOVATIVE’s tracking shows most Canadians are skeptical that Canada will get a deal with the US. They don’t believe that Trump will keep to a deal. Click here for the full report: hubs.ly/Q04hKPKh0
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Canadians Want Greater Movement from the Federal Government Today, we saw Prime Minister Carney and Premier Smith announced a climate and energy agreement. How much attention are Canadians paying to this process? Full report: hubs.ly/Q04gTv3v0
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Canadian Confidence In Their Finances Has Reset Standard of Living is easing, but remains a significant concern for younger Canadians. Click on the link for the full report: hubs.ly/Q04fn2mY0
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Reaction to Recent Indigenous Rights Developments Disrupts the Post-Kamloops Consensus Awareness of recent Indigenous rights events is increasing public concern among British Columbians, particularly around property rights. Full report here - hubs.ly/Q04c_XMx0
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There are mixed political signals for the Ontario PCs So, if the budget was received with faint attention and praise, how are the Premier and the Government doing? Here we see something of a ‘glass half full’ situation for the government. Report: hubs.ly/Q049Y0Mz0
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Ontario Budget Draws Muted Response The Ontario PC Budget released on March 26th was hardly noticed by Ontarians, with only about one-third of Ontarians reporting having read, seen, or heard anything about it. Click on the link for our findings: hubs.ly/Q049Y0Mz0
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Re-examining our December cultural alienation survey, it shows more than one-in-four Canadians (27%) belong to the Alienated, Populist Left. Click on the link for full report: hubs.ly/Q049kFJG0
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Since Carney’s Davos speech, federal approval was moving, but the ballot was not. That has changed as the Liberals have moved into a clear lead. However, this shift is driven by gains from the NDP and undecided, not from Conservative losses. Full Report: hubs.ly/Q044jtqr0
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Legault's Resignation Fails to Deliver New Life for the CAQ. Check out our full report: hubs.ly/Q0440htD0
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Canadians are more likely to agree with pro-civility attitudes than unbridled self-expression. But that consensus is fraying among younger Canadians.
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In a fragmented communications environment, Mark Carney’s Davos speech emerged as a rare communication moment that clearly registered with Canadians.
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This week, we are digging deeper into the ‘why’ behind the support or opposition to the MOU. We also further examined its impact on key battleground provinces. Alberta, with a majority (55%) responding positively, and BC, with only a plurality (39%) responding positively.
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The Memorandum of Understanding between Alberta and Ottawa flew under the radar for most Canadians (27% are familiar with it, while another 32% have heard of it). Click on the following link for our full report: hubs.ly/Q03WmSKD0
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Carney’s 2025 budget is getting a more positive response from Canadians than most budgets since 2008, according to INNOVATIVE’s tracking. Click on the link below for our most recent findings: hubs.ly/Q03VHvj_0
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Saying 'sorry' is working so far for Ford on the Greenbelt controversy #greenbelt #onpoli Read the full report: hubs.ly/Q028yWly0
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INNOVATIVE's polling for @ProvokeIdeas shows that some potential uses of AI excite Canadians, while others have them very concerned. #AI Read the full report: hubs.ly/Q01T9Wq50
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Public engagement with the election interference controversy remains low, but it’s not going away. Read the full report: hubs.ly/Q01SW1xJ0 #cdnpoli
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ICYMI: @josephwilsonca for @GlobeDebate writes about public reaction to AI, featuring INNOVATIVE polling for the 2023 Provocation Ideas Festival @ProvokeIdeas. "The public doesn't know what to believe and they're worried". #AI
Will AI really change everything? Not likely theglobeandmail.com/opinion/…
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Last week, INNOVATIVE released an Alberta election poll showing the UCP and NDP virtually tied (41% UCP, 40% NDP). Today we release a deeper dive including: key attitudinal divisions, party and leader images, and regional alienation. Full report: hubs.ly/Q01N_nZ40 #abpoli
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