Joined March 2020
- Tweets 3,180
- Following 288
- Followers 1,077
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809 Photos and videos
Legacy Watch
This week: Paying for a journalist database that includes reporters who retired three years ago, editors at publications that folded, and beat assignments from a media landscape that no longer exists.
A contact list is a snapshot. Preston is a live signal.
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Preston Does It
Breaking news cycle. Fast-moving story. Publication needs a credible expert source now, not tomorrow.
Preston already has the journalist match. Pitch goes in same day. Expert commentary lands in the story.
That's not speed. That's infrastructure.
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Legacy Watch
This week: A media database last fully verified before your newest team member joined.
Static lists don't tell you a journalist changed beats six months ago. Preston does.
#PRTech #AIinPR #PRTips #MediaRelations #AdaptiveSystems
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Cyber Health expert needs to reach CISOs, security leaders, and healthcare technology professionals.
Preston matches the expertise to the editorial beat. One placement lands. Network picks it up across five more outlets.
One pitch. Six publications. Targeting intelligence.
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Legacy Watch
This week: Onboarding measured in weeks, not hours.
A new platform should learn your company, your clients, and your voice before you send your first pitch. Legacy platforms call that a "setup phase."
Preston calls it Tuesday.
#AIinPR #MediaRelations #PRTips
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This week: Campaign reporting that tells you how many contacts you reached, not whether any of them cared
Open rate: unknown
Response rate: unknown
Journalist relationship quality: unmeasured
A dashboard full of outputs. Not one outcome
That's not reporting. That's a receipt.
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Campaign brief arrives. Product story with a regulatory angle, needs healthcare trade press, enterprise security media, and AI publications. Three different beats. Three different journalist profiles. One platform. Preston identifies the right journalists simultaneously.
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Legacy Watch 🕰️
This week: Getting a pricing quote requires booking a sales demo.
Not a pricing page. Not even a ballpark figure. A 45-minute call with a rep who tells you it "depends on your needs."
Paying Ferrari prices without being allowed to see the car first.
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Client secures a multi-million dollar raise. They need coverage in sector-specific publications. Preston identifies these journalists. Not the generic business press. The exact beats that matter.
That's dynamic relevance scoring.
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This week: The annual contract you signed before you realized the platform couldn't do what you needed.
Locked in for 12 months. Paying for capability you're not using. Buying additional tools to fill the gaps.
"The switch should be easy. It's the staying that costs you."
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Legacy workflow: PR manager spends Tuesday afternoon cleaning a media list. Removes 40 outdated contacts. Updates beats manually. Still isn't sure it's right.
Preston workflow: Dynamic matching. Journalist profiles updated continuously. Every outreach starts from current data.
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Cision was founded in 1980.
Meltwater in 2001.
Muck Rack in 2009.
The architecture problems are almost identical. Built for a world that kept changing faster than they could renovate. The journalists who remain are stretched thin. The window for relevance keeps narrowing.
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A press release comes in. Preston reads the story angle, identifies 30 journalists whose recent coverage makes them a genuine match, writes personalized pitches with optimized subject lines, and manages follow-up.
Your team didn't touch a spreadsheet. They worked on the story.
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Legacy Watch 🕰️
This week: Paying per seat for AI tools that don’t even talk to each other. One database. One monitoring platform. One pitching tool. One reporting add-on. Separate logins. Separate silos. Separate renewals.
#PRTech #AIinPR #MediaRelations #PRTips
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PR tech needs to grow with you, not stay stuck in “set-it-and-forget-it” mode.
Preston adapts to how your team works.
More context = smarter recommendations = better ROI.
#PRsoftware #AIsaas #MarTech
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Got a media interview coming up?
Prep like a pro with our latest guide 👇
💡 What reporters really want
📝 Do’s & Don’ts
🎤 Founder interview tips
Read now → f.mtr.cool/snjtywtvja
#MediaRelations #PRTips
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Not all AI in PR is equal
We believe it should:
⚙️ Learn from your workflows
🧠 Personalize your outreach
📈 Improve campaign by campaign
That’s what Preston does.
#AIplatform #PRTech #AdaptiveSystems
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Why guess if your PR is working?
With Preston, you know what’s resonating in real-time
✅ Open rates
✅ Journalist matches
✅ Pitch engagement
Smarter insights → better stories → stronger outcomes.
#PRTech
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22 Oct 2025
AI didn’t break PR, but speed might. ⚡
In @UniteAi, Tim Gray from Intelligent Relations explains why the credibility crisis isn’t about tech, but judgment.
Faster ≠ better.
Verification builds trust.
Humans keep PR credible.
Read more 👉🏼 unite.ai/dont-blame-ai-for-p…
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15 Oct 2025
Last night, our own Maria Camila Ortiz joined @ChildChangeCOL and a powerful community of changemakers in London to protect the rights of children in Colombia.
We’re proud to support their mission, and even prouder to stand with those creating a safer future.
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